Dr Larkin’s MBA series

1. Dr Larkin’sMBA series Your Online Reputation

3. Social Media: The emergence of Social Media in Healthcare and how to protect your profile and online reputation in a google search Thomas Larkin DDS

4. Social Media • Social Media cuts both ways: There is never been a more powerful medium to build brands and market yourself to a broad audience. • BUT negative comments and ratings can adversely affect your potential new patients who will inevitably “google” your name prior to setting up a new appointment.

5. Consumer Behavior • Consumers are quickly embracing a “Ratings” mentality for goods and services on the internet

9. RepSpinner

10. DemandForce.com

15. Ratings

17. Rating Sites

19. The Solution • You simply need to preemptively control the first page of google returns concerning your name and/or practice

20. Shock and Awe

22. Google Local Business/Places/+

24. Optimize • Google + • Yelp.com • Superpages.com • Yellowpages.com

28. 1) Domain Names • Register the following domains • (1)Thomas Larkin DDS • (2)Tom Larkin DDS • (3)Dr Tom Larkin • (4)Dr Thomas Larkin

29. Titles - Local • Thomas Larkin DDS - Lexington Ky • Tom Larkin DDS - Lexington Ky • Dr Tom Larkin - Lexington Ky • Dr Thomas Larkin - Lexington Ky

30. SEO 101 • When your search phrase /title /and domain name match up, all search engines give you preference

31. The Title tag • Understand the use of the title tag • Every title of everything you post is your name • Also consider adding your location in your title

32. Mini 1 Page Web Sites • 1.Create a one page site for each name • Wordpress • Godaddy • 2. Optimize it around your name

35. YoutubeVideo • Office Web Cam • Use the 4 Domains as “Titles”

36. Press Release

37. Linked In

38. Facebook

39. Distribution • Youtube • Linked In • Facebook • Twitter • Prweb