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Business 101: Understanding the Essence of Commerce

Explore the fundamentals of business, its historical significance, and future trends in the US. Learn about entrepreneurship in healthcare and pharmaceutical sectors, and the success rates of franchises. Course covers tests, quizzes, homework, absences, lectures, and schedule.

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Business 101: Understanding the Essence of Commerce

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  1. BCEN 1400Introduction to Business Welcome General Business Overview Syllabus

  2. About Your Professor • Dr. Rachel Wilson • Grew up in Nashville, went to Hume-Fogg, Alabama, and UAB • Ph.D. in Health Administration and Strategic Management • Moved here from first professorship in Omaha, NE • Owned 2 businesses: Wilstar Construction and Around the Way Dog • Husband, Scott, and 7-year-old, Emily • Interested in entrepreneurship in health care sector, and pharmaceutical companies and franchise success rates

  3. About this Course • Business • What is “business?” • Why is business so important to our nation? • Our nation’s business history (Made in the USA) • Started in 1620 in Jamestown! • Why do we have such an active business environment in the United States? • Our uncertain future • What we will cover

  4. The Syllabus • Tests and Quizzes • Homework • Absences • The Textbook • Lectures • Course Schedule

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