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CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT

CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT . 4.02. Way to attract a target market to a particular event Example: Rock star agreeing to sign copies of her/his latest CD at a store's grand opening Generates more excitement and attendance Attracts the MEDIA

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CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT

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  1. CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT 4.02

  2. Way to attract a target market to a particular event • Example: Rock star agreeing to sign copies of her/his latest CD at a store's grand opening • Generates more excitement and attendance • Attracts the MEDIA • Must MATCH the Celebrity to the event • Accurately reach the Target Market CELEBRITY APPEARANCES at EVENTS

  3. Contractsthat specify what amenities should be provided for celebrities when they make an appearance at an event • Keep your celebrity happy and comfortable • Dressing room preferences, food, transportation, etc. CELEBRITY RIDERS

  4. 1. Book the Celebrity FAR IN ADVANCE 2. PREPARE in Advance • Work with Celebrity’s Manager • Obtain Riders and make sure they can be met • Describe the audience that will be in attendance 3. Have an PRODUCTION SCHEDULE and Stick to it! 4.Assign a POINT PERSON (Person in charge) HOW TO CAPITALIZE ON CELEBRITY APPEARANCES

  5. RESEARCH A CELEBRITY APPEARANCE in the last year • CREATE A VISUAL with the following information: • Who was the Celebrity? • What was the event? • When was the event? (Date and time) • Where was the event? (Actual location) • What are the Riders of the Celebrity? • Was the Celebrity a good match for the event? • Did the celebrity support the target market of the event? • WHY or WHY NOT?

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