b ritish council moscow education fair oct 2011 n.
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B ritish Council – Moscow Education Fair – Oct 2011

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  1. British Council – MoscowEducation Fair – Oct 2011 Tourism – Economic Development, Social Development, Career Development Career & Personal Development Opportunities through Higher Education study in Tourism, Leisure Sports and Events Clive Allen BSc (Hons), MBA, PG Cert, ACMI Senior Lecturer in Business Analysis – Programme Leader BA (Hons) Leisure Marketing allenc@bournemouth.ac.uk Centre for Events and Sports Research School of Tourism allenc@bournemouth.ac.uk

  2. School of Tourism Subject Areas Tourism Hospitality & Food Retail Leisure Sport Events

  3. Leisure BA (Hons) Leisure Marketing Events BA (Hons) Events Management Sport BSc(Hons) Sports Management BSc (Hons) Sports Management (Golf) BSc (Hons) Sports Development & Coaching Sciences BSc (Hons) Sports Psychology & Coaching Sciences BSc (Hons) Sports Coaching & Development (Top Up) FdSc Coaching & Athlete Development Tourism BA (Hons) Tourism Management Hospitality HND International Food & Hospitality Management BA (Hons) Hospitality Management Retail BA (Hons) Retail Management Our Undergraduate courses4 yr Degrees with work year

  4. Our Post Graduate Courses • MSc Events Management • MSc Tourism and Hospitality Management • MSc Tourism Management and Marketing • MSc Tourism Management and Planning • MSc Tourism Management • MSc Retail Management • MA European Tourism Management • MPhil Master of Philosophy • Doctor of Philosophy

  5. Our Research CentresCore Centres International Centre for Tourism and Hospitality Research Tourism John Kent Institute in Tourism Tourism – PhD sponsorships Centre for Events and Sports Research Inc Motor Sports Research Group Leisure, Events Sports and Retail topics Market Research Group Commercial Market Research Agency Centre for Risk Management International Risk Management Consultancy and Educator School currently has 50 PhD research students

  6. Teaching is supported by current research Tourism Development School specialises in Research on Economic impacts of Tourism Dynamics of Tourism’s Economic Contribution Economic multiplier .v. economic leakage Role within Economic Development Legacy – of development, of sports and other events… Sochi? UK2012 Olympic Legacy – water sport venue (nr Bournemouth) Macau F3 Grand Prix – joint research project Early stage Collaboration – Olympic University - Sochi

  7. Russia? Can tourism help? • Energy rich nation – Europe and Asia • Resource Rich nation – commodity and natural • But is it also…? • Highly susceptible to commodity price movements • Under developed manufacturing and private sectors especially at SME level • Under utilised natural resources • Moscow/St Petersburg centric • Mis-understood! Rated as commercially corrupt!!

  8. Tourism as a tool for Development • Tourism shown to have capacity as an instrument for development as: • Generates financial resources • Activates use of idle national resources. • Can be used to address regional internal imbalances • Helps sustain natural and cultural environments. • Encourages improvements in education, training and entrepreneurship (WTO 2004)

  9. Multiplier Effect of Tourism

  10. Social Environmental Economicimpacts Need for planning Pressure on resources Development & marketingof resources Increased demand Tourism decline Access Demand determinants

  11. Russian’s Tourism Opportunity? Mega-Events? • Need for Professional managers to exploit opportunity • Within Tourism Industry • Within Hospitality Industry • Within Sports Administration • Within Events Management • Within general management • Within Government • Need to Market Russia as a Leisure destination • Need to manage RISK…

  12. How can we help? • Undergraduate programmes • Masters programmes • Research programmes • John Kent Institute for Tourism Scholarships • Programme partnerships and development with Russian Institutions • Research partnerships with Russian Institutions • International Risk Management expertise

  13. Leisure BA (Hons) Leisure Marketing Events BA (Hons) Events Management Sport BSc(Hons) Sports Management BSc (Hons) Sports Management (Golf) BSc (Hons) Sports Development & Coaching Sciences BSc (Hons) Sports Psychology & Coaching Sciences BSc (Hons) Sports Coaching & Development (Top Up) FdSc Coaching & Athlete Development Tourism BA (Hons) Tourism Management Hospitality HND International Food & Hospitality Management BA (Hons) Hospitality Management Retail BA (Hons) Retail Management Our Undergraduate courses4 yr Degrees with work year

  14. Our Post Graduate Courses • MSc Events Management • MSc Tourism and Hospitality Management • MSc Tourism Management and Marketing • MSc Tourism Management and Planning • MSc Tourism Management • MSc Retail Management • MA European Tourism Management • MPhil Master of Philosophy • Doctor of Philosophy

  15. Our Research CentresCore Centres International Centre for Tourism and Hospitality Research Tourism John Kent Institute in Tourism Tourism – PhD sponsorships Centre for Events and Sports Research Inc Motor Sports Research Group Leisure, Events Sports and Retail topics Market Research Group Commercial Market Research Agency Centre for Risk Management International Risk Management Consultancy and Educator School currently has 50 PhD research students

  16. Remember It is not the international tourist that has to understand the soul of Russia It is Russia that has to understand the soul of the international tourist

  17. School of Tourism… Questions? Tourism Hospitality & Food Retail Leisure Sport Events