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PUTTING IT TO USE

PUTTING IT TO USE. How do we organize the effort?. What do we have to offer?. You have to give to get. On which doors do we knock?. Where do we need to be?. Who is doing what?. How do we deliver the message?. HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA.

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PUTTING IT TO USE

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  1. PUTTING IT TO USE How do we organize the effort? What do we have to offer? You have to give to get. On which doors do we knock? Where do we need to be? Who is doing what? How do we deliver the message? HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  2. THE MARKETING MESSAGE There is little or no awareness of Heery design as a player. There is no strategic media plan for creating awareness of Heery design as a specialist in this market. Marketing efforts are sporadic, unplanned and fragmented. They do not communicate a compelling reason to choose Heery. The strength of their experience is not translated into a benefit that hits home for them. They do not demonstrate critical experience or industry understanding. They appear not to have “critical projects” that are considered relevant show pieces. The brand offering is not clear, there does not seem to be any focus on how to go about “selling” from marketing to members of the team. • The Heery brand is all but extinct. HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  3. THE MARKETING MESSAGE HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  4. BRAND ATTRIBUTES Why do we exist? We exist to leverage profound foresight and new perspectives to solve common problems. HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  5. BRAND ATTRIBUTES Why does it matter? We design architectural and interior spaces for the places where dramatic events occur. HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  6. BRAND ATTRIBUTES What makes us different? Heery Design delivers multi-tiered value to our clients with work that succeeds artistically, socially, environmentally, and economically. • Efficient • Conserving • Reliable ECONOMICAL ARTISTIC • Enjoyable • Timeless • Honest • Sustainable • Renewable • Healthy ENVIRONMENTAL SOCIAL • Beneficial • Inclusive • Safe HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  7. BRAND ESSENCE Heery Design creates settings where life’s defining moments take place. HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  8. BRAND LINE Experience the Heery Design difference from different angles within the spaces we create. An enthusiastic fan cheering for a touchdown A juror weighing evidence presented at trial A patient anxiously awaiting a diagnosis Look to our projects from the angles that measure our success. Economic – Artistic - Social - Environmental Designing spaces that enrich life takes vision and innovation. We see things from different angles. Envision new angles HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  9. NATIONAL MARKETING PLAN How do we organize the effort? National proposal center National marketing coordinator Designated contact for each office HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  10. VALUE PROPOSITION What do we have to offer? ECONOMIC ECONOMICAL ARTISTIC • Enjoyable • Original • Timeless • Honest • Efficient • Conserving • Reliable ENVIRONMENTAL SOCIAL • Beneficial • Inclusive • Safe • Sustainable • Renewable • Healthy Proofs Projects Responses HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  11. VALUE PROPOSITION Aspen Valley Hospital Master Plan - Expansion and Renovation Lakeland Regional Medical Center Mayo Clinic – Ambulatory Surgery Center / Radiation Oncology Center Medical Center of the Rockies MCG Health, Inc. - Outpatient Cancer Center Melissa Memorial Hospital - Critical Access Replacement Hospital Shepherd Center - Jane Woodruff Pavilion University of Iowa Hospitals and Clinics University of Iowa Hospitals and Clinics – Children’s Hospital U.S. Army Corps of Engineers – Healthcare Master Planning Joint Ambulatory Care Center VA Medical Center - San Juan, Puerto Rico Spinal Cord Injury Extended Care Addition – James A. Haley Veterans Hospital Yale-New Haven Hospital ECONOMIC HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  12. VALUE PROPOSITION Company profile History Ownership Financial stability Litigation record Design philosophy Project approach Budget control Schedule control Quality control Change order control Sustainability BIM, VDC, IPD capability Staff availability Local, WMBE participation ECONOMIC HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  13. TARGET ACQUISITION On which doors do we knock? Clients Organizations Alliances HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  14. THOUGHT LEADERSHIP You have to give to get. Hypothetical solutions Comparative analyses Expansion concepts Planning guidelines HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  15. INDUSTRY RECOGNITION Where do we need to be? Conferences Committees Programs HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  16. NATIONAL MARKETING PLAN How do we deliver the message? Mo Bunnell - The Bunnell Idea Group HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

  17. ASSIGNMENTS Who is doing what? How long will it take? When can we see some results? HEERY HEALTHCARE SUMMIT OCTOBER 27 & 28, 2011 ATLANTA

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