Data Appending Process - InfoCleanse

1. Data Appending Process Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617 Address: 13276 Research Blvd Ste #202, Austin, TX 78750

2. Well, data appending is a process in which new data elements are added to the already existing dataset. These elements are the ones that are missing from different fields of the database. For example: If the category of Demographic Location is blank for some leads, data appending will fill in those details and complete the whole dataset. #Please Note: The process of data append collect details and matches it against a large database existing with the service provided, thereby allowing no chance for flaws. WHAT IS THE PRIME CONCEPT OF DATA APPENDING? Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

3. Works majorly around Data Identification • Covers Data Research & Analysis • Functions around Data Matching and Enrichment • Operates Email Verification and Other Details Validation • Focuses on Data Hygiene and Error Suppression What are the main features of Data Appending Services? Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

4. Data Appending enhances the data quality; therefore, giving it a perfect shape and direction to make the marketing campaigns fruitful in the future. • It primarily works on the following grounds: • Monitoring the dataset in a wholesome way • Organizing the data to align the categories rightly • Appending the missing data or redundant datasets • Setting up a verification and validation process • Monitoring the accuracy, validity, authenticity, and potential of the dataset • Giving a final check to the database post data appending How does Data Appending primarily work for your business? Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

5. Data appending goes through a lengthy process of validation of big data to make sure it is in the finest form by the end of the appending service. The presence of incomplete or inaccurate data can largely damage the data and marketing quality, which will bring down the overall revenue rate by a large margin. Therefore, competitive B2B marketers believe in maintaining the data quality as it has become a mandatory need to fulfill for most of the companies in order to retain their business at the top. Data Appending largely helps in converting mind blowing leads into customers by appending their missing data correctly. However, this is not as simple as you feel. The data appending process is comprised of step-wise activities that finally take you to clean data. Let’s get to know more in detail! Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

6. What is the step-wise process involved in Data Appending Services? B2B companies heavily rely on email marketing campaigns, thereby giving major scope for data appending services. To better their position in the market, companies require such technical assistance to arrange their big data properly. Data appending services follow a step-wise process that includes the given stages. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

7. Step 1: Format and Upload the Data: The data must be appended (added) when identified as missing. It has to be converted into CSV format so that it can be easily uploaded and downloaded when compiled into a single file. The CSV files are then sent to the data appending team for further process. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

8. Step 2: Matching to Enhance the Data: After the data reaches the appending team, the big files undergo a detailed process of formation. The downloaded file is matched with the master database to check all business records from the full name, address to email data. The required changes are made in the client’s file soon after matching the data, and enhancement is done. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

9. Step 3: Data Verification & Validation: Once the data is matched and enhanced properly, the appended data is then sent for verification and validation of information. Every single detail is thoroughly checked. The verification process can be done manually as well as in an automated manner. It is done to cross-check the appended information in the data. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

10. Step 4: Enabling Opt-out Message: In this step, an automated opt-out messaged is enabled to the appended email addresses, signifying that the clients have a choice to communicate with the organization through emails. They may opt-in or opt-out as and when they wish to. This email will allow the client to make a choice based on their interests and create a permission-based database. The procedure of permission will uphold the brand’s credibility. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

11. Step 5: Download the clean and appended files: Once the appending process is successfully completed, the appended files are all set to be downloaded by the clients. Data appending service providers usually choose to send the appended files through FTP, CSV, and any convenient mode of media. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

12. What are the different benefits of adopting data appending in your everyday marketing? • Well, there are a handful of benefits of using data appending services for marketing purposes. Some of them are: • Fine Quality Information: Data appending help in upgrading the quality of information present in the big data like typos errors, formatting flaws, missing details, and more. • Strengthens Connectivity: It helps in strengthening the bond between the B2B Company and its targeted leads by connecting them directly to one another. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

13. Reduces Waste of Resources: • The common fear of many B2B marketers is to get returned mails or bounced emails. Many times wrong or invalid phone numbers are present in the database, which simply put the whole purpose on waste. Therefore, with the help of data appending services, these issues can be worked about, and a direct approach can be initiated during marketing campaigns. Basically, data appending services reduces the scope of wastage of resources, time, funds, and energy. It directs the team to approach the right people by using a clean and equipped data set. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

14. Improves CRM: Customer Relationship Management is one of the most crucial aspects of B2B marketing. Through data appending services, marketers aim to improve their client relationship and strengthen the bond. Old clients can again be contacted and told they are as much of importance as the newer ones. The appended data fill-up the contact information, which went obsolete, thereby increasing the chances to revive lost leads. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

15. About 94 percent of B2B companies believe their client and prospects’ data is inaccurate and faulty. • About 37 percent of email addresses change every year. • About 62 percent of B2B ventures majorly depend on marketing data, which is usually 40 percent incorrect and obsolete. • About 40 percent of B2B leads contain bad or inaccurate data. • About 50 percent of B2B marketers choose to buy B2B data for appending purposes. • About 60 percent of B2B companies have unreliable data health. • About 20 percent of postal addresses change annually. Some important statistics to throw light on! Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

16. To conclude, we can say that data appending is a great practice for enhancing the quality of the dataset and bring instant benefits to the marketing gimmicks. As the B2B industry is highly competitive, such technical practices ease the effort and give the right direction to the campaigns for approaching the leads. The B2B companies are using this data appending practice frequently as this has brought in unimaginable benefits for the companies in terms of profits, sales, recognition, branding, and CRM. Website: www.infocleanse.com Email us: sales@infocleanse.com Phone No: +1 (214) 396-5617

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