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Data Appending Services - Case Study

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How a Manufacturing Company’s Revenue grew by 20% using automated and integrated data appending services.

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Presentation Transcript
How a Manufacturing


grew by 20% using

automated and

integrated data

appending services


Manufacturing Industry Case Study

By Global Email Lists


The Client


The client has been a worldwide leader in diverse line-up of vehicles all over the world.

With its revolutionary efforts in the application of new technologies, the client is striving to

create outstanding global-friendly products.

The Scenario

The Scenario

The client’s teleservices group was experiencing a difficulty in new customer prospecting

campaign which in turn led to reduced conversions, information loss and loss of revenue.

At the same time they were required to improve their campaign strategies and metrics

including contact information, proper management of data records and more clearly

communicate about special services and latest offers to customers.



Global Email Lists’ worked closely with the teleservicing group to completely understand

their business challenges and that they need to upgrade their existing database with the

latest accurate contact information and technological features. Our Data Appending service

is by far the most robust data optimization tool that not only helped the client with valid

records of the prospective customers but also quick information processing. We have

helped them with the most appropriate campaign strategies and metrics with a deeper

understanding of consumers’ characteristics by overlaying demographic information.

Furthermore,our data cleansing assisted them to manage all facets of quality data

management and newsletter campaign services gave them better visibility on the products

and services and special offers that subsequently saw unprecedented quarterly growth.



Based on our automated and integrated data solution, the client observed a massive growth

by the 1st quarter that gave them a global stand in the marketplace. Moreover, they grew by

20% in terms of revenue. Today, the client can easily access to a large number of

prospective customers without any geographical barriers saving time and money.



“We are extremely proud to be adding Global Email Lists to our growing array of value

added services for listed companies. With its website attracting such large numbers of daily

visitors, their ability to pull the most accurate data from our massive retail sales system,

clean it with a usable tool provided quality assurance and the highest level of service within

a very short project turnaround time. We value Global Email Lists 's expertise as a data

aggregator and their robust and dynamic campaign solutions, that generated high traffic

and high sales, which is why we decided to partner with them on this value-added initiative

for our issuers.”

-Robert A. Miller

Senior Vice President-Product Development