How telemarketing helps build sales?

1. How telemarketing helps build sales? If handled in the right manner, telemarketing can work wonders for any business. It can help boost sales and also promote the brand. Telemarketing calls made to customers have a human touch which is necessary in today’s world of emails, social media and online dis- play advertising. But the key to telemarketing success lies in understanding how the calls needs to be made and how they best fit into the operations of a business. This direct marketing technique acts as an interactive marketing tools that companies use for pushing sales higher. Here are some of the benefits that a business can enjoy by run- ning a successful telemarketing campaign: • It will provide quality feedback from the customers and the business will get to know what needs to be continued or changed in order to ensure customer satisfaction. • This is a cost-effective marketing method as compared to print or electronic advertising. Businesses can save a lot of money if they have a good team of telemarketers working for them. • According to the industry experts, telemarketing is the only effective marketing tool that can yield quick results. As soon as the phone is answered by the lead, it brings the cap- tive audience or listener in its fold. • With telemarketing, businesses can implement non-stop selling for 24 hours a day with- out the hassles of limited office timings. This helps expand the sales territory further and gives the business owner a chance to boost sales. Whether you have an in-house team of telemarketers or you have hired a telemarketing agency, here are a few tips that can ensure the success of any telemarketing campaign: • It is very important to understand the consumer behaviour, how they make a purchase, how they act, react and so on. This will help in making a good sales pitch for the cam- paign. • A good script is vital to convince the customers to listen further. For this, a good under- standing of sales skills is necessary because only when the sales process is understood, a good script can be created. • Telephone etiquette is necessary to be followed because if the telemarketer isn’t talking properly, it will leave a bad impression of the company. Good etiquettes on the phone will help in creating a strong impression and also create a positive base for making a sale. • Since communication skills matter, many businesses prefer to hire a reputed telemarket- ing agency that has a strong team. Good agencies hire experienced telemarketers who are well-trained in making calls. Good communication helps in creation of a good rapport with the customers. It helps the telemarketer understand the perspective of the custom- ers too.

2. • According to the experts, there is a 15 seconds rule for telemarketing. If the customer hasn’t answered the call in 15 seconds, they are not going to. So it is better to drop the call and try again. If the call is answered, they should always ask the customer if it is a good time to talk to them.