Effective use of B2B Telemarketing Services along with digital marketing

1. Effective use of B2B Telemarketing Services along with digital marketing Digital marketing is here to stay. It is one of the newest and most widely used marketing mediums. It has great potential for brand building and lead generation. However many people make the mistake of believing that digital marketing alone is good enough for maximizing their companies outreach towards prospects. They underestimate telemarketing. It is one of the oldest and trusted marketing mediums that has been around for decades and still retains its aura and charm. Smart business people realize that combining the effective reach of digital marketing along with the potent power of B2B Telemarketing services is an irresistible recipe that has the potential to sky rocket your brand and maximize lead conversion. Telemarketing has stood the test of time and has served businesses for far longer than digital marketing. The combination of this old and new method has great advantages and can add a real edge to the performance of your marketing team. Lets review a few ways in which you could go about doing so effectively. Firstly you need to procure a list of email ID’s of potential prospects who match the demographics you wish to target. Frame the emails with the necessary information about your product or service and smartly place your contact information in eye catching positions. Ensure that you send this mail to a decision maker otherwise it could turn out to be a wasted exercise since the chances of this email getting forwarded to the right person by someone else from the company is very rare. Now this opens up a window for using B2B telemarketing services to call the prospect after a few days to enquire whether they have received the email or not. Good emailing software’s also provide reports of people who have opened your email. This provides a great opportunity to a trained telemarketing agent to start a conversation with the prospect and try to book an appointment or generate a sale over this call itself. It is also advantageous because the prospect may have some queries about the product or service and these can be addressed on the phone itself thereby increasing the chances of conversion. Even if the prospect is not interested you have still managed to rehash and ensured that your brand is known to him. This will stand you in good stead in future. We all use social media pretty extensively and love to share anything and everything about ourselves online. This behavioral aspect of human nature can be utilized to ones advantage by effective use of B2B telemarketing services. Your marketing team should conduct a social profile study of the entire list of prospects and try to ascertain digital information about them. By developing an understanding of their behavioral pattern the telemarketing team can use this information to their advantage and relate to the target audience much better by showing a keen understanding of their likes and dislikes. This forms an instant connect and maximizes the chances of prospects feeling a connection with the telemarketing agent and in turn with your product or service. You can also set a campaign for the data that you collect through online digital campaigns and your website visitors. These are great prospects as they already know about your brand and therefore telemarketing would increase the recall value. Keeping in touch with your contacts on a regular basis is extremely important as they feel that you care for them and staying in touch with them is a priority for your company.

2. Be different and do not follow the herd mentality. Combine the use of B2B telemarketing services and digital marketing and reap the benefits of a much more effective campaign that results in higher conversions.