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Ergo & Swift presentation. Oticon Product Range. PREMIUM. REFERENCE. STANDARD. BASIC. - a full range of competitive programmable products. The Oticon Approach in Fundamental Hearing Care. New products targeted to the Standard and Basic segments Reliable Easy to use and handle

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oticon product range
Oticon Product Range

PREMIUM

REFERENCE

STANDARD

BASIC

- a full range of competitive programmable products

the oticon approach in fundamental hearing care
The Oticon Approach in Fundamental Hearing Care
  • New products targeted to the Standard and Basic segments
    • Reliable
    • Easy to use and handle
    • Easy to fit
    • Good sound quality
    • Mobile phone compatible
    • Programmable
operations concept
Operations Concept
  • Developed with focus on efficient operations
  • Automated production with use of robots
  • Reduced number of components
reliable
Reliable

Improve

Reliability

Internal

Reliable

Instruments

Top Quality

Components

External

Easy to

Replace

bte reliability features
BTE Reliability features
  • Integrated battery drawer and On/off switch
    • No voltage when turned off
    • Simple and robust
    • Coated stainless steel
  • Battery isolation
    • Prevents damage from battery leakage
  • Swivel hook
    • New non-wear design
  • Capillary design
    • Reduced risk of fluid penetration
  • Chip on board
    • New 18511 transistor chip gives compact size with reliable solid print technology
  • Easy access to service parts:
    • Transducer
    • Volume control
programmable
Programmable
  • Flexible and precise fit
    • Optimum number of parameters available
  • Easy to fit
    • Target gain based upon hearing data
    • Reproducable “best clinical” practise
  • Avoiding multiple trimpots
    • Reduces size
    • Improves reliability
mobile phone compatible
Mobile Phone Compatible
  • Industry standard measured at 2 meters distance:
    • 55 dB SPL
  • Standard for user compatibility:
    • 19 dB SPL
  • Ergo and Swift:
    • 2 dB SPL
  • All new Oticon instruments are user compatible
the ergo product concept
The Ergo Product Concept
  • Cosmetically attractive & easy to handle
  • Easy to fit, flexible programming
  • Excellent sound quality
  • Full range of styles
  • All essential features and options
  • New solutions to fundamental challenges
the ergo product line
The Ergo Product Line
  • Full ITE range (from Concha to CIC)
  • 1 Flexible BTE
the ergo bte

The Ergo BTE

Attractive

Flexible

Reliable

Programmable

Simple

to fit

to use

to repair

ergo bte features
Ergo BTE - Features
  • Modern design
  • Swivel hook
  • Push button T coil
  • Battery drawer On/Off
  • Standard DAI
  • Two tone shell
  • Click on cover shell
  • Tamper resistant accessories
  • Full color range
  • Number plate
  • Programmed via shoe
  • Mobile phone compatible
  • 13 different shell colour options
new swivel hook
New Swivel Hook
  • Moveable
    • comfortable to wear
    • reduces risk of breaking
  • Reliability exhaustively tested
  • No sound leakage
audiological features
Audiological - Features
  • Programmable (Otiset and Easy Fit)
  • Linear Class D amplifier
  • 4th Order LF & HF tone (slope) control
  • Large MPO range
  • PC, AGCo ( fast), AGCo (slow)
  • Pre set gain
  • Feedback Management System
  • Programmable telecoil
    • 6 dB Boost
    • Beep level
    • M-MT-T
ergo ite features
Ergo ITE Features
  • Range from CIC to Concha
  • Improved ITE cosmetics
    • Thinner faceplate
    • Matt surface
  • Accessible controls
  • Waxbuster
  • MicroWaxbuster
flex connect insertion
Flex-Connect insertion
  • Open battery door only to the first click
  • If battery door is opened too far connection may fail
  • Drape FlexConnect over the ear
comparing ergo to i22p
Comparing Ergo to I22P

Ergo 13

dB SPL

OSPL 90

130

120

1.5 V battery without WaxBuster

Peak = 133 dB SPL

  • Both instruments are today supplied with 1.3 V batteries and WaxBuster
  • Technical details show similar MPO (peak),
  • Older technical data (i.e. I22P) may use measurements using 1.5 V batteries and no WaxBuster

1.3 V battery with WaxBuster

Peak = 129 dB SPL

1k 3k

Hz

I22P

dB SPL

OSPL 90

130

120

1.5 V battery without WaxBuster

Peak = 133 dB SPL

1.3 V battery with WaxBuster

Peak = 129 dB SPL

1k 3k

Hz

ergo programming with easyfit or otiset
Ergo Programming with EasyFit or OtiSet

BTE:

Programming cord and shoe

ITE:

Programming cord and FlexConnect

ergo feedback management
Ergo Feedback Management
  • Feedback elimination at the click of a mouse
  • Essential high frequency gain is retained in normal volume control settings
feedback management ergo vs ordinary hf cut system
Feedback management Ergo vs ordinary HF cut system

Ergo

In an initial fitting both systems can usually match a target gain with vc at the normal listening position 3

HF cut

feedback elimination two techniques
Feedback elimination - two techniques

When the vc is increased to 4, instruments often feedback.

This feedback can be eliminated by activating the feedback manager or the HF cut.

Ergo

HF cut

feedback management vs feedback elimination
Feedback management vs Feedback elimination

The vc is then returned to 3.

Ergo’s frequency response is back on target.

For the HF cut instrument, there is a substantial deviation from target.

Ergo

HF cut

ergo programming audiogram
Ergo programming - Audiogram

Options

  • NAL
  • POGO
  • CORELL
  • Libby
  • Berger
  • SSM

Options

  • HTL
  • UCL
  • BCL
ergo easyfit programming
Ergo EasyFit Programming

A-Gram Slope

L/F Cut = LC-19 to LC-1

N = No attenuation

H/F Cut = HC-1 TO HC -10

Gain = Pre Set Gain

MIN = 0 dB

27 = Max (BTE)

UCL = Uncomfortable Level

(Maximum Power Output)

Expressed in dB HL

T-coil option

M

M-T

M-MT

M-MT-T

ergo easyfit tools screen
Ergo EasyFit: ‘Tools’ Screen

Volume Control

On screen adjustment of the volume control level of the instrument.

Feedback Manager

Activate to eliminate feedback. The number indicates the volume control level above which the high frequency response is kept constant.

MPO Method

Scroll between:

  • PC
  • AGC slow
  • AGC fast

Telecoil boost

On = 6 dB boost

Off = no boost

Beep Level

Controls the sound level of the t-coil beep.

7 intensity levels from 40 to 70 dB SPL input.

ergo marketing
Ergo marketing
  • Product Brochure
  • Booklet with dummies
ergo marketing1
Ergo marketing
  • Consumer brochures
  • Trade advertisements
  • Local ads for end-users
ergo marketing2
Ergo marketing
  • ITE and BTE dispenser sheets
ergo marketing3
Ergo marketing
  • EasyFit Quick Guide
ergo marketing4
Ergo marketing
  • Point of sales materials
    • Posters
    • Dummies and demos
    • Inserts for displays
    • Cardboard display
  • Power point presentation
  • New packaging concept
swift product concept
Swift Product Concept
  • Highest value low priced hearing aid
    • Reliable
    • Good sound quality
  • Easy and quick programming and fitting
  • Easy to use and handle
  • Programmable alternative to low priced analog instruments
swift target clients
Swift Target Clients
  • Emerging markets
  • State funded/ 3rd party pays
  • Chains
the swift bte

The Swift BTE

Attractive

Flexible

Reliable

Digitally Programmable

Simple

To Fit

To Use

To Repair

swift bte features
Swift BTE Features
  • Swivel hook
  • Push button T coil
  • Battery drawer On/Off
  • Standard DAI
  • Click on cover shell
  • Tamper resistant accessories
  • Serial number for life
  • Programmed via shoe
  • Mobile phone compatible
swift audiological features
Swift Audiological Features
  • Programmable (Otiset and Easy Fit)
  • Linear Class D amp.
    • Low distortion
    • Low noise
  • 4th Order LF & HF tone (slope) control
  • Combined Gain/MPO control
  • AGCo + PC
  • Sensitive telecoil
hl trimmer
HL trimmer
  • One trimmer for gain and MPO
  • MPO calculated on threshold data
  • Good fit with one control
bte service features
BTE Service Features
  • Amplifier assembly
    • Amplifier + lower shell + battery wall
  • Cover shell assembly
    • Cover shell + T-coil button
  • Volume control
    • + VC colour ring
  • Transducer assemblies
swift fitting ranges
Swift Fitting Ranges

Swift 70 and 70+ Swift 90 and 90+

swift in the canal
Swift In-the-Canal
  • High quality, cosmetically attractive and programmable
  • Features AGCo and WaxBuster
programming with easyfit or otiset
Programming with EasyFit or OtiSet

EasyFit with Swift Programming cord and shoe

OtiSet

swift programming audiogram
Swift programming - Audiogram

Options

  • NAL
  • POGO
  • CORELL
  • Berger
  • Libby
  • SSM

Options

  • HTL
  • UCL
  • BCL
swift easyfit programming
Swift EasyFit Programming

A-Gram Slope

L/F Cut = LC-19 to LC-1

N = No attenuation

H/F Cut = HC-1 TO HC -10

HL Hearing Level Control

Combined Gain/MPO control.

AGC

Combined AGC+PC output control.

Volume Control

On screen adjustment of the volume control level of the instrument.

swift marketing
Swift marketing
  • Product Brochure
  • M65 end-user folder
swift marketing1
Swift marketing
  • Dispenser sheets
swift marketing2
Swift marketing
  • EasyFit Quick Guide
product positioning
Product Positioning

Premium

Speech

under-

standing

in

noise

Fitting

Flexibility

Active

Life-

style

Basic