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Dessert Your Diet. Mission Statement.

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Mission statement
Mission Statement

Dessert Your Diet is a hospitable company that is dedicated to providing desserts in a fun, friendly, and comfortable atmosphere. We thrive on both our employees’ and our customers’ creativity and the fun environment that it brings to the workplace. We strive to bring the customers exactly what they want in a professional and friendly way. New ideas, diversity, uniqueness, and creativity are always welcomed and appreciated at Dessert Your Diet.

Swot analysis
SWOT Analysis

Target market
Target Market

  • Villanova families, collegestudents, and thosewhodesirevariety/customization

  • 60% have householdincome of $100,000 or more

  • Population: 170,000 people

  • High percentage of youngadults and middle-aged men and women

Needs assessment

  • None of ourcompetitorsoffervariety/customization

  • Includes cookies, cakes, and icecream in one place

  • Offersadvanced placement of orders

  •   ’decorateyourown ’

  • Appeals to all tastes and ages

Competitive priorities
Competitive priorities

Order Winners

  • Location

  • Variety

  • Customization

  • Premium quality

    Order Qualifiers

  • Basic quality

  • Convenient location

Competitive priorities cont
CompetitivePriorities (cont.)

  • Top quality

    • Premium-qualityingredients

    • Fast, precise service

    • Friendly, accommodating attitude

    • Focusing on the experience

  • Consistency

    • Reliablesuppliers

    • Standardizedmanufacturingprocess

  • Customization

    • Prioritizecreativity, flexibility, and long-termrelationshipwithcustomers

    • Acceptingorders online, on the phone, and in person

  • Variety

    • Wide range of flavors

    • Seasonalvarieties

Products and services
Products and Services

Products: fresh baked cookies, cupcakes, prepared cakes, customized cakes, twelve ice cream flavors accompanied by twenty-four toppings

Additional Services: accepting online customized orders and providing space to enjoy desserts

Core competencies

Core competencies are the unique resources and strengths that an organization's management considers when formulating strategy

  • Let’s talk about a few of Dessert Your Diet’s Core Competencies

    Market financial knowhow - facility advantage in an affluent college town.

    Workforce - Warm and friendly environment where customer and employee creativity and laughter is not only accepted, but preferred.

    Systems and technology – holistic quality control leads to quality and freshness unmatched by any competitor.

Core processes

  • Core Processes are a set of activities that ultimately deliver value to external customers.

  • Let’s Talk about a few of Dessert Your Diet’s Core Processes:

Core processes1
Core Processes

Customer Relationship – A great way Dessert Your Diet plans for its employees to build relationships is to facilitate high retention rates with the locals, who will continuously come back to Dessert Your Diet seeking high quality customizable desserts.

Supplier relationship – Maintain strong relationships with our suppliers, which will facilitate the timely and efficient flow of supplies. All of these will bring value to our external customer.

Operations strategy

Operations Strategy


  • The goal of Dessert Your Diet’s operations strategy is to specify the means by which operational activities are used to implement strategy to build a customer-driven firm.

  • Ability to deliver a customized product that exceeds consumer expectations for quality and service


  • Employees prepare a specific amount of ingredients and following guidelines. Dessert Your Diet’s mission of quality and consistency does not allow for variation in preparation.

  • This process is verified both by the amount of inventory on hand as well as through the various measuring/cooking tools utilized by employees.


  • The custom desert line features high customer involvement and highly customized service.   Flexible flows and individualized processes.  High customer interaction.

  • The bakery and premade desert line features low customer involvement and much less customized service.  Large batch process that is standardized to create multiple products with moderate volume.

Capital intensity
Capital Intensity

  • FixedAssetPurchases

  • Resource Flexibility


  • Tools and Equipment: spatulas, cake lifts, pastry wheel cutters, measuring spoons and cups, cake and cookie cutters, bowls, rollers, whips, ice cream scoopers and other tools as they become necessary.

Quality strategy
Quality Strategy

  • Consistently high quality products.  

  • Dessert Your Diet does not compete on price.

    • Consistent high quality creating differentiation.  

    • Standardize the batch processes.

    • High customer involvement and customization products can be controlled through consistent ingredient usage and highly skilled labor.

Quality control
Quality Control

  • Dessert Your Diet will collect and analyze the following data on a regular basis:

  • 1) Number of products sold a day

  • 2) Top selling product

  • 3) Feedback from customers / comment cards

  • 4) Posts about the business on social media/rating websites

  • 5) Employee observations and opinions

  • 6) Cleanliness of the facility

  • 7) Ability to cover costs/ make a profit

Waste management
Waste Management

  • Just-in-time philosophy of eliminatingunnecessaryinventory and activities

  • Address the 8 types of waste

  • Important to manage inventoryas an eating establishment/ foodwillspoil

  • Keepemployees on schedule and well-trained

  • Eliminatedefects as much as possible

Customer demand and expectations

Customer Demand and Expectations

Forecasting technique
Forecasting Technique

  • Raw Materials

    • Shelf Life

    • High Levels

  • Finished Goods

    • Short Shelf Life

    • Low Levels

  • Non-Perishable

    • Held until used

Forecasting technique1
Forecasting Technique

  • Historical Averages

  • Seasonal

  • Holiday

  • Weekends

  • Exponential Smoothing

    • A smoothing parameter, alpha, allows the forecaster the opportunity to decide how much emphasis should be placed on the most recent information.

    • Adj. based on seasonality


  • Preferred

  • Each order will be customized to meet the expectations and requests of the customer.

  • Ordering station

  • Preparation

  • Final Delivery and Checkout

Dessert your diet1
Dessert Your Diet

  • Fresh Baked Cookies $2 each/ $20 dozen

    Available in: Chocolate Chip, M&M, Peanut Butter, Oatmeal Raisin, Double Fudge, Sugar, Cinnamon, White Chocolate Macadamia

    (May change based on season)

  • Cupcakes (Flavors vary by day)$3.50 each/ $18 for six

  • Prepared Cakes $35 half sheet/ $60 full sheet

  • Customized Cakes Prices vary based on customization

  • Ice Cream Kids $2 Small $3 Medium $3.50 Large $4

    Flavors: Chocolate, Vanilla bean, Cookies and Cream, Cookie Dough,

    Mint Chip, Bubble Gum, Butter Pecan, Double Fudge Brownie,

    Strawberry Cheesecake, Espresso Chip, Pineapple Coconut, Banana

     Choose from 24 toppings$.75 each or $1.50 for unlimited