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Blue Ocean Strategy

Blue Ocean Strategy. Chapter 1: Creating Blue Oceans Team 3 Ethan Noble Amanda Barrientes Charles Hodges Jacob Weems John Wise. New Market Space. Red Oceans and Blue Oceans Known and Unknown market spaces Blue Oceans within Red Oceans Red Oceans will always be a fact of business.

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Blue Ocean Strategy

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  1. Blue Ocean Strategy Chapter 1: Creating Blue Oceans Team 3 Ethan Noble Amanda Barrientes Charles Hodges Jacob Weems John Wise

  2. New Market Space • Red Oceans and Blue Oceans • Known and Unknown market spaces • Blue Oceans within Red Oceans • Red Oceans will always be a fact of business

  3. The Continuing Creation of Blue Oceans • Blue Oceans have been around for centuries • Red Oceans rooted in military strategy • Creating Blue Oceans

  4. Impact and Rise of Blue Ocean Strategy

  5. Value Innovation: The Cornerstone of Blue Ocean Strategy • What is Value Innovation • Red Ocean Strategy VS. Value Innovation • Value Innovation is more than Innovation Value Innovation

  6. From Company and Industry to Strategic Move • Strategic move- The set of managerial actions and decisions involved in making a major market-creating business offering (Blue Ocean Strategy) • Rise and fall of Atari, Data General, and National Semiconductor

  7. From Company and Industry to Strategic Move • Strategic move and the creation of blue oceans sustain profitability. • Success stories with companies like Cirque du Soleil in the past have been from the creation of blue oceans.

  8. Formulating and Executing Blue Ocean Strategy • General belief: Rate of success • Balanced? Red vs. Blue • Strategy: Risk and opportunity • Types of Risk • Recap

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