BLUE OCEAN STRATEGY

1. BLUE OCEAN STRATEGY Go where the profits and growths are – and where the competition isn’t

2. Create Uncontested Market Space and Make the Competition Irrelevant

3. Red Ocean Versus Blue Ocean Strategy

4. The 6 Paths to Blue Ocean Strategy

5. The 4 Actions Framework

6. The 6 Principles of Blue Ocean Strategy

7. Head-to-Head Competition to Blue Ocean Creation

8. Eliminate-Reduce-Raise-Create Grid for Maxis Comm. Eliminate Raise • Eliminate the needs for customers to wait in line at banks or make purchases • Ease of payment • Speed of transaction • Level of mobile services • Technology on improving efficiency and speed of payment • Cost saving for its operation. It will cost company less due to payments are done via using Radio Frequency (RF) Reduce Create • Flexibility & reliability • Convenience & freedom • Security & privacy cashless transaction model • Unsecured payment and transaction by credit card • Price competition among competitors

9. Strategy Canvas for Phone Co.

10. Eliminate-Reduce-Raise-Create Grid Private Hospital Caring Comforting Healing Eliminate Reduce • Excellent customer services • Promotion and public relation • Wide variety of product range • Price war RaisedCreate • Quality of reporting • Accuracy and prompt • diagnostic • Qualified consultants and • professional workforces • Risk management – people • living with HIV, their family • and community • Comfortable, Privacy – offer • emotional and psychological • support • Counseling and education – • stop stigma against • HIV/AIDS

11. Caring Comforting Healing Strategy canvas for a private hospital

12. Eliminate-Reduce-Raise-Create Grid for a Cosmetic Co.

13. Strategy Canvas (for a Cosmetic Company) Blue Ocean Strategy Presented by: Tan Sek Yan (GM02475)