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Crisis Management – Just in Case…. Jeannie Shaughnessy Hodges January 2013. Things to Think About…. Stuff does happen Better safe/prepared than sorry… Crisis and unexpected events CAN be well managed 10 Thoughts to Ponder. Thought #1. It CAN Happen to YOU

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crisis management just in case

Crisis Management – Just in Case…

Jeannie Shaughnessy Hodges

January 2013

things to think about
Things to Think About…
  • Stuff does happen
  • Better safe/prepared than sorry…
  • Crisis and unexpected events CAN be well managed
  • 10 Thoughts to Ponder
thought 1
Thought #1

It CAN Happen to YOU

  • Take 5 minutes to think about the Risks of NOT accepting that notion
  • Impact on:
    • Brand
    • Business
    • Consumer trust/confidence
    • Shareholders
    • Employees
thought 2
Thought #2

PLAN AHEAD

  • Just in Case
  • Better to be prepared
  • Write it down
  • Literally create a Crisis Management Plan
    • Pre
    • During
    • Post
thought 3
Thought #3

Engage ALL Stakeholders

  • Internal
  • External
  • Consider Assigning a dedicated “Point Person” responsible for Crisis Management Plan
thought 4
Thought #4

DIG DEEP!

  • Review policies
    • Insurance coverage, new exclusions
  • Outline Areas of Exposure/Risk
  • Budget for Potential Crisis
  • Brainstorm potential Crisis scenarios
thought 5
Thought #5
  • Use BEST PRACTICES to Power Success
  • Learn From Others Experiences
  • Review Other Plans
  • Track and Understand New FDA and Other Requirements
  • GMP’s
  • Expand Training and Awareness
  • Communicate Commitment to Crisis Planning/Management
thought 6
Thought #6

Have Systems for Success in Place

  • Not just lip service; won’t likely get you the results you need
  • Identify and gather missing pieces
thought 7
Thought #7

Enlist Professional Support

  • Not as a sign of weakness, rather a sign of seriousness
    • Legal
    • Insurance
    • Communications/PR
    • Employee Management
    • Safety Experts
    • Transportation
    • Etc.
thought 8
Thought #8

Communicate and Distribute “The Plan”

  • Review objectives
  • Describe role in success
  • Outline clear expectations
  • Put in place where many can locate, quickly…
  • Won’t be very helpful “on the shelf”
thought 9
Thought #9

Is it a Crisis? When In Doubt – Consult the Plan

- When done right a Crisis Management Plan will be your trusted road map

thought 10
Thought #10

UPDATE THE PLAN

  • Often - and based on set schedule
    • Quarterly
    • New Regulations
    • New Examples of Others
    • Policy Changes
    • Renewal Dates
    • Budget Season
potential ptnpa support
Potential PTNPA Support

Webinar Series in 2013?

  • Methods for Protecting Business/Industry
    • Creating a Plan – Getting Started
    • How to Review Insurance Policies for Greatest Coverage
    • Communications and PR Planning and/or Training
    • What to Expect: FDA Investigations and Inspections
    • Risk Mitigation and Management
    • Update: Good Manufacturing Practices (GMPs)
    • OTHERS?