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McDonalds - PowerPoint PPT Presentation

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McDonalds. McDonlads. Business Plan By: JJ King. Mission Statement. "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.".

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Business Plan

By: JJ King

Mission statement
Mission Statement

  • "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

The team
The Team

  • Jim Skimmer, CEO, McDonalds

  • Jan Fields, President, McDonald’s

  • As Vice Chairman and chief executive of McDonald's, Jim Skinner has responsibility for more than 32,000 restaurants in more than 100 countries. And more than 1.5 million employees. And an average of 60 million customers who come to McDonald's every day. A big ship to steer, by all accounts. Skimmer began his career in 1971 as a restaurant manager.

  • $17,574,125.00 a year

  • Peter J. Bensen is CFO of McDonalds. Pete is Executive Vice President and Chief Financial Officer of McDonald’s Corporation, a position he has held since January, 2008. He is currently responsible for all financial matters for McDonald’s, including Accounting, Internal Audit and Controls, Facilities, Tax, Treasury and Investor Relations. 

  • $4,981,715.00 a year


  • McDonald's has maintained an extensive advertising campaign for decades. For popularity they use media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Television has always played a central role in the company's advertising strategy. They always advertise McDonalds much different way to their customers. Until now, McDonald's has used 23 different slogans in United States for advertising, and few others slogans for select countries and regions.

  • They have the ability to add healthier lines of food. They have already gotten rid of super sizing and they have made their fries healthier currently. The Golden Arches are now more widely recognized than the Christian cross. McDonald's operates more playgrounds - designed to attract children (and their parents) to its restaurants - than any other private entity in the US

Business concept
Business Concept

  • Delivery speed, customer care and cleanliness are the core strengths on which these stores expanded. They created a corporate symbol and their advertisement campaigns were highly successful in establishing the brand image and logo in the minds of the millions.

  • Two main competitors generally identified with McDonalds are the Burger King and the KFC. McDonalds marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders.

  • McDonald's product value is also its greatest strengths. Customers know what to expect when they walk into a McDonalds store.


  • Burger King, KFC, Wendy's, Taco Bell

  • McDonalds is also now trying to compete with Starbucks by selling coffee drinks and smoothies.

  • They deal with competition by trying to have the best product and service they can offer.

Goals objectives
Goals & Objectives

  • McDonalds has already built a hotel in Switzerland, so I see that it is very likely that they will try to expand in that market.

  • They will also try to open more restaurants in foreign countries.

Financial plan
Financial Plan

  • McDonald’s reported net income of $979.50 million for the three months ended March 30, 2009, down from $985 million in the same period year over year.

Risks rewards
Risks & Rewards

  • McDonalds faces risks by opening stored in foreign countries.

  • McDonalds realized that different countries have different customs so they take special measures to to prevent conflict, “Since Israel now has a kosher McDonald's, since Saudi Arabia's McDonald's closes five times a day for Muslim prayer, since Egypt has 18 McDonald's and Jordan is getting its first, the chances of a war between them are minimal. But watch out for that Syrian front. There are no Big Macs served in Damascus. India-Pakistan? I'm still worried. India, where 40 percent of the population is vegetarian, just opened the first beefless McDonald's (vegetable nuggets!), but Pakistan is still a Mac-free zone.”

Key issues
Key Issues

  • Varied menus all across the world.

  • However still trying to maintain the same quality and service even though all stores are different.