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PERFORMANCE IN DECEMBER 2011 - MCE : STORAGE AND ACCESSORIES. Overall performance – Sales Revenue. MCE team registered sales 103.2 MB with -1.7% in Dec 11 and 1,067 MB 11 with 1.5% growth in Year 11. Sales by Brand. Total Sales. MCE. 105 m. 103.2 m. Overall performance – Quantity.

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PERFORMANCE IN DECEMBER 2011

- MCE : STORAGE AND ACCESSORIES


Overall performance – Sales Revenue

MCE team registered sales 103.2 MB with -1.7% in Dec 11 and 1,067 MB 11 with1.5% growth in Year 11

Sales by Brand

Total Sales

MCE

105 m

103.2 m


Overall performance – Quantity

…And achieved volume 377,525 units in Dec 11 and 4.08 million units in Year 11 with 3.3% and 11.6% growth respectively

Sales by Brand (units)

Total Sales (units)

MCE

365,389

units

377,525

units


Overall performance - Channel

In Y 2011, MCE contributed 73:27 in BKK and UPC with -4.9% and 23.3% growth . In BKK, though Retail is a major channel contributed 35% share but it showed a negative -15.1% growth. Modern Trade continued to become a strong channel with 11.5% growth. Whilst UPC , only Central area showed a negative -20.9% growth


Sales performance by brand in Y2011

MCE generated sales 103.2 MB in Dec11 and1,067MB in Y 11 to achieve target at 137.3% and93% respectively.

Y 2011

Dec 2011

133.9%

90%

208.2%

125.3%

128.5%

80.1%

71.8%

89.2%

161.8%

157.6%

134.4%

123.8%

86.7%

38.5%

164.2%

46.9%

71.3%

47.2%

81.6%

34.4%


GP performance by brand in Y2011

… And achieved GP 8.2 MB in Dec 11 and 67 MB in Y 11 to hit target at 176.7% and 88.3% respectively

Dec 2011

170.1%

Y 2011

228%

85.8%

82.2%

104.5%

120.8%

263.5%

80.1%

718.9%

192.1%

112.7%

132.7%

61.9%

64.6%

76%

36.5%

22%

92.5%

66.3%

132.5%



Performance by brand – April 2010 VS 2011

Sales performance by Brand – Y2010 VS Y2011

Sales contribution by CS Code : Q1 2010 VS 2011

In Y 2011, Though KINGS remained a brand leadership in MCE portfolio, but it showed a negative -17.8% growth. Whilst CANON and SANDISK continued to show strong performance with a double digit growth


Top 20 Customer

In Y 11,Top 20 customers exhibited sales 496 MB or contributed 46.5% of MCE portfolio but with a negative -3.5% growth



Overall performance – Sales Revenue

Paper registered sales 17 MB in Dec 11 and 229 MB in Y 11 with13.9% and 10.3% growth respectively

Sales by Brand

Total Sales

PAPER

14.9 m

17 m


Overall performance – Quantity

.. And gained volume 104,129 units in Dec 11 and 1,500 million units in Y 11 with 9.5% and 12.2% growth

Sales by Brand (units)

PAPER

Total Sales (units)

104,129

units

95,122

units


Overall performance - Channel

In overall, Paper contributed 63:37 in BKK and UPC. In BKK, CONSBL still remained a major channel contributed 45% share and showed 3.7% growth. Whilst UPC, showed a positive growth in overall channel


Sales performance by brand in Y2011

Paper generated sales 17 MB in Dec 11 and 229 MB in Y 11 to achieve target at 109.4% and97.6% respectively.

Y 2011

Dec 2011

102.2%

92.1%

110.3%

106.3%

227%

125.5%

32.2%

15.5%


GP performance by brand in Y2011

Paper achieved GP 0.87 MB in Dec 11 and 13.2 MB in Y 11 to hit above target at 172% and 173% respectively

Dec 2011

Y 2011

128%

130.3%

120.3%

117.5%

130.2%

99.4%

14%

50%



Performance by brand – April 2010 VS 2011

Sales performance by Brand – Y2010 VS Y2011

Sales contribution by CS Code : Q1 2010 VS 2011

In Y 11, TKS contributed 44% share with a negative -2.9% growth, whilst IDEA displayed 19.5% growth


Top 20 Customer

Year 2011, Top 20 customers generated sales 112 MB or contributed 48.8% of paper portfolio with a positive 28.3% growth


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