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This is a PDF on key crisis communication strategies in today's world, fast-paced and all connected through the digital system. It encompasses the critical steps that should be used including the development of a crisis communication plan, transparency, the use of social media, consistency in messages, empathy and, lastly, to keep assessing past crises and taking regular training to ensure preparedness. It concludes by introducing Cho Pei Lin, the crisis communication expert, who's offering her services to enable organizations to walk through a crisis with confidence, protected and coming out
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