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Cho Pei Lin-essential strategies in the management of crisis communication Ensuring transparency, accountability, and empathy in crisis communication management-this is what Cho Pei Lin understood. In the face of a major reputational crisis, Pei Lin quickly confronted the issues, entered into open dialogue, took responsibility, and used the experience to transform it into an opportunity for development. Learn how proactive crisis management can strengthen resilience and rebuild trust in an ever-evolving public relations landscape.
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