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DUSS Project

DUSS Project

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DUSS Project

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  1. DUSS Project Jiyeon, Seoyoung, Mateo & K.K. P&S INNOVATION Group #7

  2. Table of Contents What would be discussed • Problem Definition • Problem Analysis • System Development • Product Development • Conclusion P&S INNOVATION Group #7

  3. Problem Definition

  4. Problem Definition Headlines – Death of Seniors living alone (source : MK News, Newsen, Seoul News, Herald Economics ) P&S INNOVATION Group #7

  5. Problem Definition What are the main problems? • Urgent emergency, especially in the health aspects, might occur to the seniors who live alone. • It is often difficult for the offspring to get notified of their parent’s urgent situation. P&S INNOVATION Group #7

  6. Problem Analysis

  7. Problem Analysis 1. Increase in the number of solitary seniors Korea’s Demographic Structure Household distribution of seniors(65~) Living alone 65~ 15~64 0~14 (source : Statistics Korea ) (source : Statistics Korea ) P&S INNOVATION Group #7

  8. Problem Analysis 2. Offspring’s concerns for their parents’ health (Target Customers) Interview What offspring wish to give S (47), Seoul resident, working in department store, Living with her husband and 2 children “ As my mom lives alone in the countryside and she’s getting older and older. She has high blood pressure and she once experienced a really dangerous situation. Of course, I know I should be responsible for her health, but my current situation just doesn’t allow me to be fully responsible since I’m working. Besides she refuses to live in Seoul, so I have huge concerns “ BEAUTY PRODUCT 14.4 (source : Interpark ) P&S INNOVATION Group #7

  9. Problem Analysis 3. Solitary Seniors’ concerns related to health issue (Target Users) Solitary Seniors’ main concerns(65~) NO DIVERSION HEALTH ISSUE 37.9 LACK OF HELP IN EVERYDAY LIFE LONELINESS 9.5 LACK OF WELFARE FACILITY NO JOB OR EMPLOYMENT INSTABILITY ETC. FINANCIAL ISSUE 43.6 WEAKENING OF RESPECT FOR SENIORS INHOSPITALITY FROM FAMILY (source: Statistics Korea ) Seniors’ Self-evaluations on their health status(65~) (source: Statistics Korea) SENIORS LIVING WITH OFFSPRING SOLITARY SENIORS P&S INNOVATION VERY GOOD GOOD AVERAGE BAD VERY BAD Group #7

  10. Problem Analysis 4. Where solitary seniors wish to live Whether seniors wish to live with their offspring(65~) Place Seniors wish to live(65~) THEIR OWN HOUSE FREE SANATORIUM YES NO CHARGED SANATORIUM ETC. SENIORS LIVING WITH OFFSPRING SENIORS LIVING WITH OFFSPRING SOLITARY SENIORS SOLITARY SENIORS (source: Statistics Korea) P&S INNOVATION Group #7

  11. Problem Analysis 5. Two different desires CONTRADICTION Opportunity for NEW Product Development P&S INNOVATION Group #7

  12. System Development

  13. System Development 1. What does it measure? The situation that seniors could not handle on their own • Faint • Strong physical shock (Mostly involves fracture) • Heartbeat • Blood pressure • Stress level • Shock level P&S INNOVATION Group #7

  14. System Development 2-(1). Currently Available Technologies – Heartbeat/Blood Pressure • There are currently wearable technologies which measure the pulse rate and blood pressure together e.g. blood pressure monitor Source: http://www.mymonitor.co.nz/ P&S INNOVATION Group #7

  15. System Development 2-(2). Currently Available Technologies – Stress Level • There are currently technologies which measure stress level P&S INNOVATION Group #7

  16. System Development 3. What kind of diseases can be covered? • Cerebral hemorrhage • Subarachnoid hemorrhage • Hemorrhagic infarct • Cardiac infarction P&S INNOVATION Group #7

  17. System Development 4. How it works? Product P&S INNOVATION Group #7

  18. System Development 4. How it works? (cont.) Suspicious <GPS coordinates> Urgent <GPS coordinates> P&S INNOVATION Group #7

  19. Product Development

  20. Product Development Brainstorming for the product design P&S INNOVATION Group #7

  21. Product Development Important criteria to be considered • Universality(1) – Everybody should be able to use it • Unconsciousness(1) – The user should not be aware that they are using the product • Permanence(2) – It should be permanently wearable • Acceptability(3) – Using the product should be socially acceptable • Invisibility(4) – It should be difficult for people to know that you are using the product • Size(5) – Small size would be preferable P&S INNOVATION Group #7

  22. Product Development Product Alternative (1) - Wristband Pass • Universality • Acceptability Fail • Unconsciousness • Invisibility • Permanence • Acceptability P&S INNOVATION Group #7

  23. Product Development Product Alternative (2) - Anklet Pass • Universality • Acceptability Fail • Unconsciousness • Invisibility • Permanence • Acceptability P&S INNOVATION Group #7

  24. Product Development Product Alternative (3) -Headband Pass • Universality • Acceptability Fail • Unconsciousness • Invisibility • Permanence • Acceptability P&S INNOVATION Group #7

  25. Product Development Product Alternative (4) - Glasses Pass • Acceptability Fail • Universality • Unconsciousness • Invisibility • Permanence P&S INNOVATION Group #7

  26. Product Development Product Alternative (5) - Implanted Chip Pass • Universality • Unconsciousness • Invisibility • Permanence Fail • Acceptability P&S INNOVATION Group #7

  27. Product Development Final product • Price range: \300,000~\500,000 • Color: Skin color • Material: Nylon P&S INNOVATION Group #7

  28. Product Development Material comparison • Our final choice of the material for the product is nylon • Water absorption is an important aspect because the material has to absorb the moisture that might be created inside the product • The rate of drying is another important aspect because the water absorbed by the material has to dry as quick as possible • The melting point is not important because the temperatures usually will not rise higher than 60°C • UV resistance is not so important because the product will not be exposed to the sun for very long times • Stretch/shrink is important because it is directly connected with the durability of the material • As the material itself constitutes a very small part, we decided to not include price http://www.qualitylogoproducts.com/blog/polypropylene-polyester-nylon-guide-to-materials/ P&S INNOVATION Group #7

  29. DUSS Project System & Product Development Detect Urgent Situation of Seniors P&S INNOVATION Group #7

  30. Conclusion Prospect for DUSS Project • Even greater opportunity lies on Non-solitary seniors as well • Expansion to bigger senior demographics of including non-solitary seniors will boost DUSS Project’s sale enormously • DUSS Project’s sale would likely to increase due to the increase in the number of seniors • Household distribution of seniors(65~) Living alone (source : Statistics Korea ) P&S INNOVATION Group #7

  31. Q & A

  32. Modifications made • Current available technologies that can be embedded into our product development – measurement of heartbeat / blood pressure and stress level • Detailed technological and design aspects of the final product of DUSS Project • More prospects for the future of DUSS project P&S INNOVATION Group #7