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Swoop, There it is. Austin Holt, Elissa Meisenheimer , Stephanie Stafford, Matt Thiesen , LaShondias Ware, Sarah Yosten. The Visionaries. Positioning. UT Tyler provides a great education, a beautiful campus and everything a respectable university needs EXCEPT:. Effective advertising.

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Presentation Transcript
slide1

Swoop, There it is.

Austin Holt, ElissaMeisenheimer, Stephanie Stafford, Matt Thiesen, LaShondias Ware, Sarah Yosten

The Visionaries

slide2

Positioning

UT Tyler provides a great education, a beautiful campus and everything a respectable university needs EXCEPT:

  • Effective advertising
  • Student identity
slide3

Target Market

  • High school seniors, ages
  • 17-21
  • East Texas &
  • Western Louisiana
slide4

Creative Message

  • Create an image students can relate to
  • Create a solid mascot to build university pride, “tradition,” and even increase attendance
  • “What’s YOUR Calling?”
slide5

Objectives

  • Develop relationship between Swoop and the community
  • Increase awareness of UT Tyler
  • Generate Buzz
slide6

Tactics: Web-based

  • Webisodes featuring Swoop
  • Social Media:
  • Search assistant on UT Tyler website
slide7

Tactics: Radio

Swoop’s Introduction

slide11

Conclusion

  • Increasing tradition at UT Tyler to increase awareness and student morale!