DIP - Business Plan (D). Lim Sei Kee @ cK. Introduction. If your business is to succeed, you have to be able to sell your product. Businesses that succeed do so by creating and keeping customers. They do this by providing better value for the customer than the competition. .
Lim SeiKee @ cK
They do this by providing better value for the customer than the competition.
The main problem with this process is that the “environment” in which businesses operate is constantly changing.
Research using secondary data. This is data that has already been found by someone and published. This may mean:
Price - the price of the product - particularly the price compared to your competitors - is a vital part of marketing. There are two possible pricing techniques:
Sales promotions / discount schemes
The choice of which medium you use is likely to be down to a number of factors, and these might include: