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BUSINESS PLAN

BUSINESS PLAN. “ Sweet D reams ” by Sanja Selakovic. PRODUCT DESCRIPTION. Confectionery and café shop. MARKETS. Valjevo city and surrounding area. TARGET CUSTOMERS. People of all ages. PRICE. Good price for good taste. COMPETITORS. Atina

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BUSINESS PLAN

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  1. BUSINESS PLAN “Sweet Dreams” by Sanja Selakovic

  2. PRODUCT DESCRIPTION • Confectionery and café shop

  3. MARKETS • Valjevo city and surrounding area

  4. TARGET CUSTOMERS • People of all ages

  5. PRICE • Good price for good taste

  6. COMPETITORS • Atina • Fontana/Todorovic

  7. MAIN SELLING POINTS • Home-made cakes • Wide range • Interesting ambiance • Food for eyes , mouth and “soul”

  8. PROMOTION • Local TV stations ( Commercial programs) • Newspapers , magazines , flyers • Free promotions

  9. START-UP COSTS • Machines, kitchen range , refrigerated cabinets ---20.000 € • Accessories ---10.000 € • Supplies---1.000 € • Store/month –500 € • Employ 5 people/month 400-800 €

  10. FINANCING • Take a loan from a bank • Ask for one year grace period • Apply for a small business development loan (or local subsidies).

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