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Zumba Increases Campaign Performance by 400%

Zumba Increases Campaign Performance by 400%. Challenges Data integration Automation Time to market Solution By enabling direct integration with Zumba’s customer database, Omniture and other systems, StrongView enabled better automation and targeting. Results

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Zumba Increases Campaign Performance by 400%

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  1. Zumba Increases Campaign Performance by 400% • Challenges • Data integration • Automation • Time to market • Solution • By enabling direct integration with Zumba’s customer database, Omniture and other systems, StrongView enabled better automation and targeting. • Results • Ability to better target engaged customers over 2012 Black Friday/Cyber Monday period led to a 400% increase in campaign performance • Direct data integration has streamlined processes related to list management, targeting and automation

  2. Zumba Increases Campaign Performance by 400% “Our Black Friday and Cyber Monday campaigns outperformed our 2011 campaigns by 400 percent, which is a testament to the marketing optimization we were able to achieve using StrongView.” Wayne Miller Digital Marketing Manager Zumba Fitness

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