Unlocking Hidden Value: A Path to Success in Today’s Real Estate Market
Explore strategies to navigate the current real estate market landscape and unlock hidden value for first-time homebuyers. Join experts Jim Sahnger and Rene Rodriguez as they discuss the challenges and opportunities presented by low rates, weak value propositions, and changing market dynamics. Learn about effective tactics like FTHB seminars, database mining, and targeted partnerships with realtors designed to stimulate home sales and enhance accessibility. Let’s work together to achieve the $1,000,000 challenge and make homeownership a reality for more families!
Unlocking Hidden Value: A Path to Success in Today’s Real Estate Market
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Presentation Transcript
Unlocking Hidden Value A Key to Success in Today’s Market Jim Sahnger Palm Beach Financial Network
About Me • Insert key points about you To insert you HEADSHOT, right-click logo and select “change picture”
About My Company • Insert key points about your company To change LOGO, right-click logo and select “change picture”
↓ 12% • in 12 Months (Nationally ) • ↓ 22.7% • Since July 2006 Peak State of the Union GOOD BAD Just Right
Government Fixed Rate PMI Full Doc World Jumbo ARM’s HELOC’s Sub-Prime HOT NOT
Home Affordability Peaks! • Median Priced Home • Median Family Income • 2006 Payment 23.3% • 2009 Payment 15.0% • Most Affordable Since Index Created in 1970
FTHB Profile 30 Years Old $60,600 Family Income Down Payment - 4% 50% of the Market!!!
How do we find them? FTHB Seminars Database Mining Rental Communities Work Place Marketing
Get up to speed • Full Doc World • HVCC • Pre-Approved NOT Pre-Qualified • Rate Risks
Uncle Sam is trying to help $8,000 Tax Credit & FHA
The Paradox of NOW! Lowest prices BUT HIGHEST payment Highest prices BUT LOWEST payment
Unknown future… Rates? Prices? Values? Inventory? ?
Interest Rate Conundrum Rates Below 5.75% Not Normal Fed Announcement November 25th, 2008
Dates to Remember • November 30, 2009 • FTHB Tax Credit Last Day to Close • December 31, 2009 • Federal Reserve Stops Buying MBS
Unlock the value • Embrace FTHB • Partner Right • Market Right • Close More Homes
$1,000,000 CHALLENGE Created by: Jim Sahnger & Rene Rodriguez
Why $1,000,000 Challenge • Fill the education gap to eliminate confusion $8,000 Tax Credit
Why $1,000,000 Challenge • Our way of “stimulating the economy”
Why $1,000,000 Challenge • Working together, we can do more
GOSPA According to Rene Rodriguez • Goal: $1,000,000 in tax credits to FTHB • Objective: 125 FTHB sales (min purchase price - $80,000) • Strategy: Partner with 5 Realtors • that are committed to helping 25 FTHB in the next 6 months • Plans of Action: • FTHB Seminars (COOP Advertising) • Direct/Email Marketing • Database Mining • Radio & TV (where applicable)
Everyone Wins! • Transactions: 125 • Volume: $25,000,000 • Commission: • Realtors@6% $1,500,000 • Communities: ↑Sales & Comps • Concessions: Negotiate with Seller to Pays all costs on FHA & USDA
5% Club $84,000! to reinvest in our next initiative • Examples: • A • B • C
Our Challenge TIME is running out! DEADLINE November 30th, 2009 TIME
Thank You! “Right now is the time to fix the next 10 years…” -Jim Rohn
