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Three-Screen Generation

HF. Three-Screen Generation. Horsefront Keeping you hydrated since 2012. Connor Sauk Ethan Carlson Matt Grossholz Dylan Degroot . Place: Sold in Target, Wal-Mart, Sports stores (Dick’s) and on our website. Product: Spill Proof, Break Proof Technology that is

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Three-Screen Generation

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  1. HF Three-Screen Generation Horsefront Keeping you hydrated since 2012 Connor Sauk Ethan Carlson Matt Grossholz Dylan Degroot

  2. Place: Sold in Target, Wal-Mart, Sports stores (Dick’s) and on our website. Product: Spill Proof, Break Proof Technology that is Better than our competitors. Price: Average Price ($17.98) To adjust to the average income of our consumers. Promotion: Our water bottle has the best guaranteed The Best Place To Be promotion. HF 4 P’s

  3. Websites: • Travel websites • Social media (Facebook, Twitter) • State park websites • Demographic: • Age: 16-30 • Income: 30,000 • Occupation: Student/ White Collar Job • TV: • Discovery Chanel • CNN, MSNBC • MTV • Outdoor’s Chanel • Psychographic: • Adventurous • Tech Savvy • Informed • Geographic: • Urban • Well traveled Smartphone: Google Maps Nike Fit Facebook, Twitter HF Target Market

  4. Franklin Age: 25 Income: $35,000 (Office Job) Hobbies: Travel with friends to scenic places and outdoor activities Lives in Urban-City environment HF Model Consumer

  5. Best Place to be Competition The Best Place To Be is a competition where people take their water bottle to amazing places. Once at the desired location the contestant will take a picture and upload to Horsefront's Facebook or Twitter page with a certain hash-tag. The pictures will then be voted on by other consumers and the winner will receive a trip to New Zealand, a beautiful hiking, and sight seeing destination Commercial advertised on MTV, Discovery channel, and various YouTube channels to promote our Competition, The Best Place To Be. HF Three- Screen Market Promotion

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