hard rock caf l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Hard Rock Café PowerPoint Presentation
Download Presentation
Hard Rock Café

Loading in 2 Seconds...

play fullscreen
1 / 18

Hard Rock Café - PowerPoint PPT Presentation


  • 122 Views
  • Uploaded on

Hard Rock Café. By Tannhäusers 2009. 106 locations in 38 countries Hard Rock is bringing the concept of the ”experience economy” to its café operations. Hard Rock Café. By Tannhäusers 2009.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Hard Rock Café' - chelsey


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
hard rock caf
Hard Rock Café

By Tannhäusers 2009

slide2
106 locations

in 38 countries

Hard Rock is bringing the concept of the ”experience economy” to its café operations.

Hard Rock Café

By Tannhäusers 2009

hard rock caf3

At Hard Rock the experience concept is to provide not only a custom meal from the menu, but a dining event that includes a unique visual and sound experience not duplicated anywhere in the world.

Hard Rock Café

By Tannhäusers 2009

hard rock has its mission which organizes its purpose for being and provides boundaries and focus
Hard Rock has its mission, which organizes its purpose for being and provides boundaries and focus.Hard Rock Café

By Tannhäusers 2009

slide6
Mission --> Public image

As a consequence of having a clear and obviously effective mission it creates this successful public image.

Hard Rock Café

By Tannhäusers 2009

hard rock caf7

About 48% of sales are from merchandise. This is because of each restaurant in different cities is selling unique items in that way that a Hard Rock t-shirt with ”London” on it really was bought in London. This makes people take the opportunity to buy one when they are abroad.

Hard Rock Café

By Tannhäusers 2009

slide9
”The trick is not to play the game better than the competition, but to develop and play an altogether different game.”Hard Rock Café

By Tannhäusers 2009

hard rock caf10

Relating to the 10 decisions of OM.

Location selection

Things they must consider:

- Political Risk

- Currency Risk

- Social Norms

- Brand Fit

- Social Cost

- Business Practices

Hard Rock Café

By Tannhäusers 2009

hard rock caf11

Relating to the 10 decisions of OM.

Goods and service design

They provide a unique experience with their goods and services offered at the restaurants.

Hard Rock Café

By Tannhäusers 2009

hard rock caf12

Relating to the 10 decisions of OM.

Quality

The actual quality of food and merchendice is not so much in focus as the quality of the unique experience of being in one of their restaurants. The visual and auditorial quality is essential in their strategy. The experience itself is their product.

Hard Rock Café

By Tannhäusers 2009

hard rock caf13

Relating to the 10 decisions of OM.

Process & capacity design

They educate their staff to provide a high quality entertainment.

They design the facilities by means of exclusivity, buying and displaying unique music related objects (such as guitars of Jimi Hendrix) and organizing music events.

Hard Rock Café

By Tannhäusers 2009

slide14
Relating to the 10 decisions of OM.

Layout design

Each cafe is a “museum in the environment of a bar-restaurant.”

Hard Rock Café

By Tannhäusers 2009

hard rock caf15

Relating to the 10 decisions of OM.

Human resource and job design

They have created a dynamic working environment where staff have to fit the image of Hard Rock Café.

Singers for performances are an essential but expensive part of the total system design.

Hard Rock Café

By Tannhäusers 2009

hard rock caf16

Relating to the 10 decisions of OM.

Inventory

Their inventory consists of: unique objects related to rock history, the memorabilia (merchandise), special decorations and a special menu.

Hard Rock Café

By Tannhäusers 2009

hard rock caf17

Relating to the 10 decisions of OM.

Scheduling

70 % of their guests are tourists so this means that they have to have flexible schedules in their restaurants in order to provide services adapted to different cultures and demands.

Hard Rock Café

By Tannhäusers 2009

hard rock caf18

Relating to the 10 decisions of OM.

Maintenance

The unique musical objects are shared and rotated between branches all over the world.

They provide new different activities and

performances all the time.

Hard Rock Café

By Tannhäusers 2009