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7 th Generation National Tribal Mentoring Program

7 th Generation National Tribal Mentoring Program. Communications and Marketing Through a Sustainability Lens. TMC Sustainability Meeting. Presenters: Jamie Jobe and Anne Wang. Communications Plan. What do you want to achieve through communications? Sustainability!!!

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7 th Generation National Tribal Mentoring Program

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  1. 7th Generation National Tribal Mentoring Program Communications and Marketing Through a Sustainability Lens TMC Sustainability Meeting Presenters: Jamie Jobe and Anne Wang

  2. Communications Plan • What do you want to achieve through communications? Sustainability!!! • Identify your target audience • Strategy for delivery • Message • Tools A successful communications plan can help make your program part of your community’s norms and traditions

  3. Community Support Consistent and effective communication with key groups createsbuy-in from community members and can provide a broad-based support system for sustainability of your project Who is your audience? • Youth • Parents • Elders • Mentors • Tribal Leaders • Schools

  4. Community Engagement Community Engagement is the process of building relationships with community members who will work side-by-side with you as an ongoing partner, in any and every way imaginable, building an army of support for your mission, with the end goal of making the community a better place to live Once you know who to engage, how do you engage them?

  5. What is an Elevator Speech? • Adaptable Problem Statement Message Triangle • Identify what your mentoring program addresses (problem statement) • Identify how your mentoring program is reducing or eliminating those issues (strategy) Program Strategy • Show your audience • how they can help • (call to action) Call to Action

  6. Creating an Elevator Speech • Make it Simple • Strike a Chord Develop a clear, consistent message about the importance of your mentoring program's goals

  7. Marketing Tools Marketing Tools • Facebook/blog • Twitter • Flyers • PSAs • Press Releases Make your program visible and emphasize your successes

  8. Mentor Recruitment Flyers

  9. TMC Brainstorm • Where are the best places to put your flyers? • Do you need permission? • What do your flyers say?

  10. Questions?

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