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Introducing Visual Communication Design

Introducing Visual Communication Design. Victorian Curriculum F–10. Released in September 2015 as a central component of the Education State Provides a stable foundation for the development and implementation of whole-school teaching and learning programs

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Introducing Visual Communication Design

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  1. Introducing Visual Communication Design

  2. Victorian Curriculum F–10 • Released in September 2015 as a central component of the Education State • Provides a stable foundation for the development and implementation of whole-school teaching and learning programs • The Victorian Curriculum F–10 incorporates the Australian Curriculum and reflects Victorian priorities and standards http://victoriancurriculum.vcaa.vic.edu.au/

  3. Aims The Visual Communication Design curriculum aims to develop students’: • confidence, curiosity, imagination and enjoyment through an engagement with visual communication design practices • creative and innovative ways to communicate ideas and information • aesthetic knowledge, including the application of design elements and principles, as they explore visual communications • visual communication design practices, processes and technologies • creative, critical and reflective thinking, using visual design thinking skills • respect for and acknowledgement of the diverse roles and practices of designers, and the cultural context of visual communication design.

  4. Structure Strands Achievement standards The first achievement standard at Level 8 and then at Level 10.

  5. Key messages • Each Arts discipline is based on two overarching principles: • students learn as artist and as audience • students learn through making and responding • Visual Communication Design curriculum involves the communication of ideas and information through the use of: • drawing conventions • design elements and principles • skills, techniques and processes. • Students learn about and explore traditional and contemporary conventions involved in the making of visual communication designs. These include the use of design elements such as point, line, shape, colour, tone, texture, form and type, and principles such as balance, contrast, scale hierarchy, cropping, proportion, figure ground and pattern.

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