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Mac Versus PC. Presented by Gabriella Guo , Tony Ha, Lizzy Le, Christy Pang, Geoffrey Tjen , Eve Torres . Introduction.

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mac versus pc

Mac Versus PC

Presented by Gabriella Guo, Tony Ha,

Lizzy Le, Christy Pang, Geoffrey Tjen, Eve Torres

introduction
Introduction
  • W.Benjamin discusses the loss of “aura” through technical replication, yet suggests at the same time that art and style are inserted within the agent, while it’s been replicated. As a result, the replica is disguised in the glamour of this “pseudo aura.”

(Benjamin, p. 220)

introduction1
Introduction
  • The most powerful is the film agent(Benjamin,p.221)
  • Aura in film context is captured though the manipulation of lighting, zooming in and out, panning and camera angles….(Benjamin,p. 228)
  • Vincent Carducci expands on thisaura
introduction2
Introduction
  • Aura is added value to the brand.(Carducci,39)
  • Aura breaks away from Ford’s assembly line model and forms its own “batch” of commodities. (Carducci, 40)
  • Utilizes Freud’s psycho analysis
  • Wants turns to needs
introduction3
Introduction
  • Lifestyle Marketing emerged in the 1970s(Carducci,41)
  • Designer logos now seen on the front(Carduccci,41)
  • “Synthesis of brand and aura is essential to todays economic world”(Carducci,41)
  • According to James Miller, people consume to express themselves.(Carducci,42)
introduction mac
Introduction - Mac
  • Most effective in the use of commercials– Persuasive texts – Reach mass audiences – Huge amount of money is spent
  • In 2009, in a 3 month period in Selling General Administrative Expensesincreased by 11% which is $99 million compared to 2008.

(Erik Sherman, CBS Interactive Busines network)

utm speaks out
UTM Speaks Out
  • A survey of Mac and PC users among UTM
  • http://www.youtube.com/watch?v=j6QRz8inuAs
mac users
Mac Users
  • Provide users with other useful products
  • Predict what people want
  • Macs are superior to PC
  • Brand name influences buyers
pc users
PC Users
  • Traditional and well-known
  • Accustom to functions
  • Cheap
  • More functions
questions
Questions
  • How were Macs able to predict the wants of their users?
  • Do you think that Macs can eventually replace PC? If so, why?
commercials
Commercials
  • Mac

Get a Mac – Restarting

  • PC

Microsoft - I'm a PC - Stereotype Commercial #1

commercials2
Commercials
  • What if Mac changed? What if Justin Long was replaced?
  • How do you think that would change our perception?
  • http://www.youtube.com/watch?v=rFCV5DeMxeQ&feature=related