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Brioschi Kids

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  1. BrioschiKids

  2. WELCOME! BIENVENUE!

  3. OPPORTUNITY

  4. BEHAVIOR ANALYSIS

  5. PARENTS HAVE GREATER ACCESS TO INFORMATION, TECHNOLOGY AND SOCIAL CONNECTIONS WORD OF MOUTH PROCEED WITH CAUTION

  6. THEY PREFER OVER THE COUNTER MEDICATION RECOMMENDED TO THEM BY DOCTORS, FRIENDS AND FORUMS PURCHASE WHAT IS FAMILIAR

  7. SECONDARY

  8. KIDS ARE THE ONES WHO PERSUADE THEIR PARENTS

  9. STRONG PREFERENCE FOR MORE NATURAL SOLUTIONS TO GASTROINTESTINAL PROBLEMS

  10. 62% HAVE NOT SPOKEN TO A MEDICAL PROFESSIONAL ABOUT GASTROINTESTINAL PROBLEMS

  11. SICK CHILDREN ARE TIME CONSUMING

  12. THE BURP LETS YOU KNOW ITS WORKING

  13. PRIMARY

  14. “CHILDREN CANNOT DESCRIBE THEIR SYMPTOMS”

  15. “I DON’T KNOW IF ANTACIDS FOR CHILDREN ARE OK”

  16. HORRIBLE EMPATHETIC WORRIED PROTECTIVE AWFUL RESPONSIBLE SAD CONCERNED HELPLESS ANXIOUS GUILTY PARENTS FEEL ________ WHEN THEIR CHILDREN ARE SICK

  17. RELIABLE SAFE EFFECTIVE NO SIDE EFFECTS NO CHEMICALS DOCTOR RECOMMENDED PARENTS WANT ________ IN CHILDRENS OTC MEDICINE

  18. COMPETITIVE ANALYSIS

  19. PRILOSEC 22% CHILDREN PEPTO-BISMOL 0.4% PEPCID COMPLETE 4.2% ROALIDS 2.1% MYLANTA 2.1%

  20. TUMS EX 3% PREVACID 2% MAALOX 1.7% ZANTAC 5.6% GAVISCON 1.1 %

  21. ALL PRODUCTS IN THIS CATEGORY REPRESENT MEDICINE THAT ALTER OR INHIBIT THE BODY`S NATURAL PHYSICAL RESPONSE TO ACID LEVEL FLUCTUATIONS IN THE STOMACH

  22. INSIGHTS

  23. MOTHERS HANDLE THE HEALTH AND WELL BEING OF CHILDREN

  24. SENSE OF ACCOMPLISHMENT

  25. MOTHERS EXHIBIT A HIGH LEVEL OF GUILT WHEN THEIR CHILDREN EXPERIENCE PAIN

  26. CHILDREN LIKE ELEMENTS OF COOLNESS

  27. CHILDREN EXERT LARGE PORTION OF INFLUENCE ON PURCHASER

  28. CREATIVE

  29. BRIOSCHI IS THE ALL NATURAL ALTERNATIVE TO STOMACH TROUBLE THAT EDUCATES AND ENTERTAINS CHILDREN AND IS A FAST AND EFFECTIVE FRIEND TO PARENTS

  30. MAINTAIN THE BRIOSCHI IMAGE OF FAST ACTING, ALL NATURAL ANTACID THAT HAS BEEN AROUND FOR 130 YEARS.

  31. WHILE INCREASING PRODUCT AWARENESS, BRAND RECALL AND PREFERENCE OF THE NEW BRIOSCHI KIDS

  32. WOMEN AGED 25-34 YEARS OLD

  33. LIVING IN NY, NJ, MA, PA, DE, RI

  34. PREFER NATURAL REMEDIES TO PRESCRIPTION

  35. FASTEST MOST EFFECTIVE EASILY USED PORTABLE EASY TO HANDLE NATURAL INTENDED PERCEPTION

  36. THE BURP THAT WORKS

  37. THE BURP THAT WORKS IS A PREDOMINATLY A VIRAL CAMPAIGN IT WILL ENCOURAGE CHILDREN TO PARTAKE IN A BURPING CONTEST AND DIRECT TRAFFIC TO THE BRIOSCHI WEBSITE.

  38. IT WILL DEMONSTRATE AND INFORM MOTHERS THAT BRIOSCHI KIDS IS THE SAFE EASY TO USE PRODUCT THAT THEIR KIDS WILL ENJOY