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BRANDING

Federation of Indian Export Organisations Eastern Region FY 2011-12. BRANDING. Events. Comparative Analysis of events organized FY 09-10 and FY 10-11. Events in FY 11-12 (April-Oct). Events Organized One day workshop on LC & UCP 600 – Apr 29, 2011

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BRANDING

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  1. Federation of Indian Export Organisations Eastern Region FY 2011-12 BRANDING

  2. Events Comparative Analysis of events organized FY 09-10 and FY 10-11

  3. Events in FY 11-12 (April-Oct) • Events Organized • One day workshop on LC & UCP 600 – Apr 29, 2011 • One day workshop on Export Packaging – May 12, 2011 • Workshop on LLP (Limited Liability Partnership) – May 24, 2011 • Two day ISO 9001:2008 Internal Quality Audit training programme – May 26 – 27, 2011 • Participation at SACTF, Kunming, China with a delegation of 60 Indian exporters – Jun 6 – 10, 2011 • Participation at SACCTF, Chengdu, China with a delegation of 15 exporters – June 15 – 19, 2011 • Interactive meeting with Shri Sumit Dutt Majumder, Chairman & Special Secretary, CBEC – Jun 29, 2011 • One day workshop on Post-Shipment Documentation under LC & Discrepancy Management – Jul 22, 2011 • Valedictory session on Jul 26, 2011 for the May – July 2011 batch on ‘Certificate Course on International Trade’ • Interactive meeting of JPDEPC members with trade facilitators – Aug 19, 2011 • OHM with Dr. Rahul Khullar, Commerce Secretary, MoF & I – Sep 21, 2011 • Symposium on ‘Impact of the existing global uncertainties in India’s foreign trade & the best way forward’ – Sep 23, 2011

  4. EDP & One-Day Workshops Comparative study – EDP & One-Day workshops organisations in the last two years

  5. Visa Recommendation Letters April –October 2011

  6. Sponsorship Comparitive Analysis of sponsorships collected for domestic events 2011-12 figures till Oct 31, 2011

  7. Membership Nov 10-Oct 2011 Total Membership (Nov ‘10 – Oct ‘11) Rest of ER (Nov ‘10 – Oct ‘11)

  8. Membership Revenue Revenue generation from Membership during last 3 financial years Comparative Figures from April 01 to October 31

  9. Certificate of Origin

  10. Follow-up Actions on MRM 2010-11

  11. Additional Action taken on MRM 2010-11

  12. PROPOSALS BRANDING

  13. Functional Classification - Recollected -Trade Facilitation -Trade data interpretation & Analysis - Trade Promotion

  14. Trade Facilitation In view of the scarcity of specialized service providers in all states, in addition to the facilitation services being offered to members, a paid specialized Export service providers can be empanelled and introduced for the following services The following services may be rendered against a fee: • Marine legal advisory services • Overseas Risk Advisory services • Export Finance services & L/C advisory services • Human resource/capacity building (limited to exports) services • Certification services such as product certification, wildlife & phytosanitary. This will be provided through a panel of experts/agencies appointed by FIEO. This list is only indicative and can be expanded. 23

  15. Trade Data Interpretation At present, trade data is sourced from DGCIS for reference purpose. As an alternate revenue generation source we may: - Strategize the business (e.g. regional data collection from related agencies like Customs etc., methodical analysis, way-forward to publicize , publication medium i.e. magazine or CD / DVD etc.) - Identify Prospective Customers ranged in a wide scale, e.g. exporters (members & non-members), associated bodies, individuals, Corporate bodies, B-Schools etc - Identify a pool of resources for data collection, analysis & interpretation, coordination, sales etc - Create a team for customised trade data analysis or tie up with data analysis agencies for the same.

  16. Trade Promotion In order to further establish our trade promotion function we may : - Restructure Brand FIEO a. Establish Brand FIEO in the international market • Re-establish Brand FIEO in the domestic market, both in the national and regional scale - Product Promotion (Alternate / Additional ways) • Organize sector-specific fairs across major trade hubs around the world. • Product Catalogue development & distribution

  17. Comparative Analysis Traffic Rank in India (low rank=high recall) * Source – Alexa, Oct 24, 2011

  18. Visibility – Global & Regional Brand FIEO - Manage online presence - Revamp FIEO website • Establish & update Social Media presence, specifically e-media • Optimize the web presence of FIEO in popular search engines (SEO) • Identify and participate in related International Cross-Country Summits • Publish a FIEO Business Directory • Organize an annual National Debate - 1st round at regional level - Finalists of regional level debate will be participants of the national debate which could be held in any one of the regions every year. - Introduce VAS (attracting membership by value-additions like FIEO stickers, Loyalty Cards / Programmes etc)

  19. National Visibility • Young Entrepreneurship Forum (Recognize & felicitate young entrepreneurs in export annually) • QMS (A weekly mailer, for members updating them about govt notifications, circulars, reports etc) • FIEO Business Directory (full profile of members to be circulated amongst Ministries, Government offices, Promoter Chambers & Ordinary Members) • Developmental Programmes at regular intervals with special attention on human resources and international relations • National Media Initiatives (Identify a national/regional media/news channel slot to organize a talk show on exports / related topics. - Annual FIEO night to felicitate winners of YEF, National Debate . The event may coincide with MRM.

  20. Training FIEO (ER) proposes 4 way training schedule for its employees.

  21. Training Corporate Soft-Skill Development On matters such as - Communication - Public Speaking - Customer Service - Presentation - Sales Capacity Building To attain knowledge on matters like - WTO (World Trade Organisation) - FTA (Free Trade Agreement) Customized Leadership Programmes - Learn what leadership style motivates Generations X and Y and what is demotivating about the old authoritarian style of leadership - To have people feel good about themselves when interacting with the you - even when receiving negative feedback Motivational Workshops On topics such as Self-help & Personal change Johari Window (for improving self awareness) Psychological Iceberg (for attitude, balancing work & personal life) Colors of the week (for identifying individual creativity)

  22. Induction Training In addition, we propose an induction training which may be provided to all new joinees , within one month of the person joining the organization.

  23. ThankYou Team FIEO (ER) BRANDING

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