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Making Membership Fun: Themed Recruitments Tom Soszynski & Nick Nowak Burlington County Council

Making Membership Fun: Themed Recruitments Tom Soszynski & Nick Nowak Burlington County Council. Themed Recruitments. Who has a fun recruitment campaign? Who has done themed campaign?. 2. Internal vs. External Recruitments. External Themed Recruitment vs. Internal Themed

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Making Membership Fun: Themed Recruitments Tom Soszynski & Nick Nowak Burlington County Council

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  1. Making Membership Fun:Themed RecruitmentsTom Soszynski & Nick NowakBurlington County Council

  2. Themed Recruitments Who has a fun recruitment campaign? Who has done themed campaign? 2

  3. Internal vs. External Recruitments External Themed Recruitment vs. Internal Themed Recruitment Campaign 3

  4. Recruitment Campaign Excitement Internal Themed Recruitment Campaign: Removes “business as usual” Makes recruitment fun for unit and district leaders Theme used for: Kickoffs Recruitment Guide New Youth Tracking Ongoing promotion 4

  5. Recruitment Campaign Excitement Creating Excitement & Enthusiasm Kickoffs Roundtables Individual Communication 5

  6. Campaign Guide - Campaign Branding - Themed Terminology - Playbook, Coaches, Players, RBIs, Innings, Leagues “First Impression” of campaign Kickoff & Electronic distribution 6

  7. Structure & Incentives Nine Innings with Pre/Post seasons - Focus for each Inning explained in Playbook - Example: 7th Inning stretch at Paul Bunyan Day Inning winners & drawing (units) Overall winners (units) 7

  8. Ongoing Tracking Sharing goals & progress Online In store E-Newsletter RBIs Weekly Inning Winners 8

  9. World Series of Scouting Scoreboard Tracking

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  12. Future Themed Campaigns BCCBSA’s Spring 2012 Olympics - Recruitment Week - June Olympic Event to welcome new scouts - Fall 2012: Where are you at? 12

  13. More Information & Questions More information: Fall 2011 Playbook on Summit CD www.bccbsa.org Leaders > Membership Tom 609-267-2825 & soszdmct1@comcast.net Nick 484-466-6425 & nnowak@bsamail.org 13

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