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Renewals Publishing Trend Analysis Report

This report analyzes the cumulative average renewal trend based on monthly data points from Aug 2005 to current. It shows the impact of different products on membership trends and cash sales from 2004 to 2007. The focus is on slope improvement over time, not monthly percentages. The report covers individual renewals, free list subscriber trends, and institutional sales activities.

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Renewals Publishing Trend Analysis Report

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  1. Weekly Business Update Jul 27, 2007

  2. Jul MTD Flash Report (thru 7-26-07) Cash Sales

  3. Summary Cash Sales Trend - $K

  4. Publishing: Renewals

  5. Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).

  6. Publishing Individual: Membership Trends • Source: Subscriber Data Base

  7. Publishing Individual: Membership Trends This breakout of the upper left quadrant of the previous page (p.6) shows how the Prem Dir product is driving this upward trend. Prem Qtrly is off about 10% over the period and Reports (MIB, GIR, GMB, etc.), are up slightly. • Source: Subscriber Data Base

  8. Publishing: Cash Sales Trend 2004-2007

  9. Publishing: Free List Subscriber Trend Covers 4/17/06 – 7/26/07

  10. Publishing: Free List Weekly (Net) Growth Trend Covers 4/17/06 – 7/26/07

  11. Jul Campaign Report – Cash Basis (thru 7-26-07)

  12. Institutional Pipeline – Jul / Aug

  13. Public Policy Pipeline – Jul

  14. CIS Sales Activity Trend 2007-Prot Intel

  15. CIS Sales Activity Trend 2007- Publ Pol & Intl

  16. CIS: Sales Trend 2006-2007

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