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Psychology Principles & Laws to Apply to Your Web Design

Here, we will explore some psychology principles and laws which can assist in the usability / experience of our design as well as the aesthetic values. You can use them to improve the effectiveness of your web design even without knowing the theory behind it.

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Psychology Principles & Laws to Apply to Your Web Design

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  1. Psychology Principles & Laws to Apply to Your Web Design Design is the most important element of any website and it gives the most effective results when executed with knowledge of psychology. Psychology is present everywhere in design. Being a designer, you can’t ignore psychology as it effects the experience the visitors have on their sites. Though, sometime it looked too complicated but the truth is they are associated with web design principles, which are easy to implement. Therefore we have to be aware of the function of our web design aesthetics. From “usability design” to “user experience,” we need to be careful while creating a website for business. In this article, we will explore some psychology principles and laws which can assist in the usability / experience of our design as well as the

  2. aesthetic values. You can use them to improve the effectiveness of your web web design design even without knowing the theory behind it. effectiveness of your 1. The Von Restorff Effect 1. The Von Restorff Effect The Von Restorff effect tells us that the more absurd an element is, the more it will stand out and be remembered. 2. Psychology of Color 2. Psychology of Color

  3. Colors can influence emotions, the positive ones as follows: Black: sophistication and power White: cleanliness, sophistication, virtue Red: courage, power, strength; can also stimulate appetite Blue: calmness, peace, trust, safety Yellow: optimism, happiness Green: balance, sustainability growth Purple: royalty, spiritual awareness, luxury Orange: friendliness, comfort, and food Pink: tranquility, femininity, sexuality 3. Maslow’s Hierarchy of Needs 3. Maslow’s Hierarchy of Needs

  4. The pyramid is designed to show the steps one must take to reach self- actualization. 4. Hick’s Law 4. Hick’s Law Hick’s Law relates to how long it takes someone to make a decision. If people have more choices to choose from, it will take them longer to decide. 5. Facial Recognition 5. Facial Recognition

  5. Incorporating faces into your design is one of the most effective design techniques that pulls someone into your web page, or book cover. 6. Fitt’s Law 6. Fitt’s Law

  6. Fitt’s Law is a scientificlaw that’s often used to describe computer- human interaction. 7. Occam’s Razor 7. Occam’s Razor Occam’s Razor tells us that the simplest solutions are always the best. Although this is more of a philosophical idea than a law of design. No doubt, psychology plays an important role in day to day life. Above we have mentioned some useful psychology principles and laws you can apply to your ne your next web development project xt web development project that can speak to your audience.

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