Whyonlinemarketingissoeffectiveforyourbusinessgrowth In today’s competitive world, it’s really hard to maintain your position in the market. For any business, it’s imperative that they have a good marketing strategy so their products or services are marketed well. marketing channels for e.g. - through brochures, business cards, leaflets, flyers There are many and of course the word of the mouth publicity. So if there are many avenues for marketing of products, then why the website is a prime importance in today’s world? Before the internet boom in the early nineties, people used to rely solely on the offline marketing of products. As the internet started making its presence, manifolds the concept of websites and digital marketing started gaining much importance.
Let’sfindoutwhyofflinemarketingcampaignneedsaproperwebsite: Advantagesofhavingabusinesswebsite: ● Your business always needs exposure for its success. A website can add the flexibility to your marketing campaign. It can give great exposure to your business. ● Website can deliver an excellent interactive experience to your potential customersanditalsosavesyourbusinesstimeandmoney. ● It can be used to display the complete information about your products and services,aswellasthenecessaryinformationaboutyouandyourbusiness. ● You can use your website to capture the information about your customers such as the contact information, demographic information and what your customerswantorneed. ● You can display attractive, vibrant photos and video, which highlights the bestfeaturesoftheproductsandservices. ● It also allows you to accept the transactions and interact with your customers24hoursadaywithoutanyadditionalcosts. ● Buying, selling, paying, shipping and delivery are all much easier and more efficientwiththewebsite. TheAdvantageforCustomers: The efficiency of your E-commerce website company not just works for you; it also works for your potential customers too. They also demand the convenience of being able to view your business offering online from the computer or as the mobile web application. They do not want to be forced to make a phone call or physically visit your place of business to see what all you canoffertothem. If you make doing business easy and convenient, then customers are likely to return and do more business repeatedly. If you will force the customer to spend a lot of time during their day, then they are likely to seek the solution and can move obviously somewhere else. Additionally, by saving money through the marketing efforts on your website instead of traditional advertising methods, you may be able to offer your customers value added
services or discounts that were not possible before. This increases their loyalty anditwillalsohelptomakethemlongtermcustomers. Herewefigureoutsomepointsthatyourwebsitecandoforyouinabrief: ● 24 hours a day, 7 days a week and 365 days in a year your e-commerce websiteconnectedwithyourpeopleeveninyourabsence. ● Savesyoualotofmoneyandincreaseefficiency. ● You can directly connect with your buyers and even continue the transactionswiththesamebuyers. ● Youcandisplayyourproductorserviceinunlimitedspace. ● Youcanhavetheliveinteractionwithyourpotentialclients ● Customer demands the convenience and advantages of doing the businessonline. ● Youcanexplainyourserviceorproductdirectlytoyourcustomers. As valuable as an offline marketing campaign is, you still need the website to maintain and improves customer loyalty, reach the larger market and wider audience and to keep up the competition. You can combine your offline marketing campaign and online marketing campaign for better marketing experience and for the growth of your business and increased revenue. For small and medium scale business who needs a website or have websites that are not performing well as well should, iMediaDesigns is a web design and web development company that caters especially to web needs. Whether it is building a website from scratch or upgrading and redesigning an existing one, iMediaDesigns provides all these services with the
functionality,professionalismandatveryaffordablecosts. 481UniversityAvenue,Suite305 Toronto,OntarioM5G2E9,CANADA +1-416-901-6025 Montreal1396stCatherine Montreal,Quebec,H3G2B7,CANADA +1-514-900-3599 E-Mail-MEET@IMEDIADESIGNS.CA https://www.imediadesigns.ca/ https://twitter.com/imediadesigns https://www.facebook.com/imediadesign https://www.pinterest.com/imediadesigns/ https://www.linkedin.com/company/imedia-designs