e commerce marketing strategies a inclusive guide for growth n.
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  1. E-commerce marketing strategies-A inclusive guide for growth Visit- Contact us:- 8007777243

  2. What is E-Commerce marketing • Ecommerce is the meaning of growth. • It is the market by driving sales by raising awareness about an online store's brand and product offerings. • That means whenever you buy and sell something on the internet then you get involved in ecommerce. • It is currently one of the most important aspects of the Internet to emerge. Visit- Contact us:- 8007777243

  3. History of Ecommerce One of the most popular and interesting activities on the Web is shopping. You can shop anytime and anywhere. The history of commerce initially introduced about 40 years ago and, to this day, continues to grow with new technologies, innovations, and thousands of businesses entering the online market each year. Electronic Data Interchanges and Teleshopping in the 1970s paved the way for the modern day commerce store. One of the first ecommerce transactions was made back in 1982, and today, it is growing by as much as 25% year by year. Ecommerce expert Gary Hoover’s research and shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In 1994 the internet began to advance popularity in general public. The great number of business companies in the United States and Western Europe represented their services on the World Wide Web in 2000. Visit- Contact us:- 8007777243

  4. E-commerce timeline 1969 The first major ecommerce company, CompuServe, is founded. 1979 Michael Aldrich invents electronic shopping. 1982 Boston Computer Exchange launches as one of the first ecommerce platforms. 1992 Book Stacks Unlimited launches as one of the first online marketplaces for books. 1994 Netscape launches Netscape Navigator, an early web browser, making it easier for users to browse online. 1995 Amazon and eBay launch. 1998 PayPal launches as an online payment system. Visit- Contact us:- 8007777243

  5. 1999 launches. 2000 Google launches Ad Words as an online search advertising tool. 2005 Amazon launches Amazon Prime with expedited, flat-fee shipping for members. 2005 Sty, an online marketplace for handmade and vintage goods launches. 2009 Big Commerce launches as an online storefront platform. 2009 Square, Inc. is founded. 2011 Google Wallet launches as an online payment system. Visit- Contact us:- 8007777243

  6. 2011 Face book launches sponsored stories as a form of early advertising. 2011 Stripe launches. 2014 Apple Pay launches as a form of mobile payment. 2014 launches. 2017 Integra shippable posts are introduced. 2017 Cyber Monday sales exceed $6.5B. Visit- Contact us:- 8007777243

  7. Ecommerce marketing divided into two general initiatives • Driving website traffic. • Optimizing the user experience to convert more shoppers. • Both marketing strategies are used for growing your online business, and they should be treated as equally indispensable. Visit- Contact us:- 8007777243

  8. There are three way of e-commerce • Online retailing. • Electronics markets. • Online auctions. Online retailing: - It is the process of customers to allow searching, select and purchases the products, services and any kind of information over the Internet. Electronics markets: - Enabling purchases is the system of Electronics market, through bids to buy; sales, through offers to sell; and short-term trades generally in the form of financial or obligation swaps Visit- Contact us:- 8007777243

  9. Online auctions: - An online auction is an auction which is held over the internet. The seller sells the product or service to the person who bids the highest price. For sellers, online auctions open up new sales channels for new products and offer buyers favorable purchasing conditions. And it also supported by electronic business. Visit- Contact us:- 8007777243

  10. TYPES OF E-COMMERCE There are six basic types of e-commerce:- • B2B (Business to business), it means one business sells directly to another business. • B2C (Business to consumer), it means a business sells directly to consumer. • C2C (Consumer to consumer), it means one consumer is selling to another via auction or social media. • C2C (Consumer to Consumer), it means markets provide an innovative way to allow customers to interact with each other.  Visit- Contact us:- 8007777243

  11. C2B (Consumer to Business), it means ecommerce business model in which consumers can offer products and services to companies, and the companies pay the consumers. • B2A (Business to Administration), the category are covers all transactions and carried out between busi­nesses or government bodies using the Internet as a medium. • C2A (Consumer to Administration), Using the services of consumers can post concerns, request feedback, or information directly from their local governments and authorities. Online shopping is the great form of ecommerce and also online banking is technically acceptable in ecommerce. Visit- Contact us:- 8007777243

  12. Marketing Channels Here we have listed down a number of channels that relate to commerce and contain links to other channels as well , which will lead to success in one channel will very likely be beneficial for another one as well. Visit- Contact us:- 8007777243

  13. Here is the list of marketing channels:- • (PPC)Pay-per-click advertising:-The model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. There ads will appear above or below non-paid organic search results, with higher bids earning the No.1 position. It also known as cost per click (cap). It is commonly associated by first-tier search engines, known as Google Ad Words and Microsoft Bing Ads. It also important to keep attracting new customers to your website. If you have strong traffic at the moment you probably have great search engine optimisation. By investing in some pay-per-click marketing, you can give your business a great encourage. PPC is a great business investment and it is one of the best ways to spend some of your marketing budget thanks to its excellent return on investment. Visit- Contact us:- 8007777243

  14. (SEM)Search engine marketing:-Itwas the strategy of digital marketing also used to increase the visibility of a website in SERP. SEM is the biggest online advertising channel in Ecommerce. Visit- Contact us:- 8007777243

  15. (SEO) Search engine optimization: - SEO is the process of improving the visibility of a website on organic search engine result pages (SERPs).SEO is the acronym for Search Engine Optimization and it is used for make your websites rank high position in Google. Having an e-commerce website without SEO is leaving cash on the table and plenty of it. Doesn’t matter if your company is big or small, a bootstrapped start-up or a Fortune 500 firms you need SEO to maximize your e-commerce website’s profitability. Visit- Contact us:- 8007777243

  16. Display advertising: - Display advertising is also known as banner ad. It refers to sidebars and other predominantly-visual advertisements that appear on other websites. It is a form of online paid advertising that is typically a designed image. The main motive of display advertising is to deliver general advertisements and brand messages to the site visitors. Visit- Contact us:- 8007777243

  17. Affiliate marketing: - It was based on performance marketing program. This marketing is one of the oldest forms of marketing. Wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission. Receiving a set commission for referred sales, affiliate marketers typically have a loyal following or receive traffic from some of the above channels. Visit- Contact us:- 8007777243

  18. Email marketing:-Email marketing is the act of sending commercial message, to a group of people by using mail, it means every mail sent to potential or current customer could be considered email marketing. Email marketing is the key to Ecommerce success. In other words, if your ecommerce business hasn't taken the time to adopt email marketing, then you're leaving money on the table. Visit- Contact us:- 8007777243

  19. Ecommerce strategy to grow your business An ecommerce strategy is describing the overarching actions of ambition and key decisions or principles to realise the ambition. • Target the right customers and market(s) • Conduct a situational analysis • Develop a pricing and positioning strategy • Optimize your distribution and plan • Identify your goals and objectives • Construct a conversion strategy • Explore joint ventures and partnerships • Detail a strategy for increasing orders • Deploy a referral strategy Visit- Contact us:- 8007777243

  20. Discover the power of multi-channel ecommerce marketing best practices and their effects on conversion funnels. Selling on eBay, Facebook and Amazon has never been more accessible or simple to implement for an online store. Visit- Contact us:- 8007777243

  21. Examples of top ecommerce marketing companies 1 Digital Agency. Ever lane Greats BORN Group Inc ModCloth Warby Parker ASOS TOMS Birchbox Leesa Dollar Shave Club Visit- Contact us:- 8007777243

  22. Thank you Contact Info  : TRAINING INSTITUTE PUNE  : +91 8007 122 500 | +91 8007777243  : KOTHRUD  : Office No. 203, Above “SUBWAY” Sairam Building, Near Vanaz Company, Paud Road, Kothrud Pune 411038 WAKAD  : Office No. 101, Pride Purple Square, Kalewadi Phata, Wakad, Pune 411 057 SHIVAJINAGAR  : C 13-B Building, Shreenath Plaza, Dnyaneshwar Paduka Chowk, Fergusson College Road, Shivajinagar, Pune 411005 HADAPSAR  : C/O  Vision Academy,  Flat No:1, Aditya Gold Society, Near Allahabad Bank, AM College Road, Mahadev Nagar, Hadapsar Pune – 411028 Visit- Contact us:- 8007777243