MKT 421 Academic professor / tutorialrank.com

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2. MKT 421 Academic professor / tutorialrank MKT 421 Entire Course MKT 421 Final Exam Guide 1 • MKT 421 Week 1 Discussion Question 1 (UOP Course) • MKT 421 Week 1 Discussion Question 2 (UOP Course) • MKT 421 Week 1 Individual Assignment Defining Marketing (UOP Course) • MKT 421 Week 2 Discussion Question 1 (UOP Course) • MKT 421 Week 2 Discussion Question 2 (UOP Course) • 1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car,  

3. MKT 421 Academic professor / tutorialrank MKT 421 Final Exam Guide 2 MKT 421 Final Exam Guide 3 • 1) According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing? 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of  • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

4. MKT 421 Academic professor / tutorialrank MKT 421 Final Exam Guide 4 MKT 421 Final Exam Guide 5 • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds  • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and  

5. MKT 421 Academic professor / tutorialrank MKT 421 Final Exam Guide 6 MKT 421 Final Exam Guide 7 • 1) According to the text, marketing means:    2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:3) Which of the following statements best describes the modern view of marketing? • 1) According to the text, marketing means: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing? 

6. MKT 421 Academic professor / tutorialrank MKT 421 Final Exam Guide 8 MKT 421 Final Exam Guide 9 • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are  activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:  • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:    2) Which of the following statements best describes the modern view of marketing?   3) According to the text, marketing means:    

7. MKT 421 Academic professor / tutorialrank MKT 421 Final Exam Guide 10 MKT 421 Final Exam Guide All 10 Sets • 1) According to the text, marketing means:  2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: -macro dilemma. 3) Which of the following statements best describes the modern view of marketing?  • This tutorial contains 10 sets of final exam of MKT 421 • for details of each set please go "MKT 421 Final Exam" under categories on the Home Page

8. MKT 421 Academic professor / tutorialrank MKT 421 Week 1 Discussion Question 1 MKT 421 Week 1 Discussion Question 2 • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics?  How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? • Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you

9. MKT 421 Academic professor / tutorialrank MKT 421 Week 1 Individual Assignment Defining Marketing MKT 421 Week 2 Discussion Question 1 • Resource: University Library • Write a 700- to 1,050-word paper in which you define marketing. • Include in your paper your personal definition of marketing and • definitions from two different sources. Based on these definitions, • explain the importance of marketing in organizational success. • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

10. MKT 421 Academic professor / tutorialrank MKT 421 Week 2 Discussion Question 2 MKT 421 Week 2 Individual Assignment Marketing Mix • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? • Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you describe the • elements of the marketing mix (product, place, price, and • promotion). In addition, select an organization with which you are • familiar and describe how each one of the four elements of the

11. MKT 421 Academic professor / tutorialrank MKT 421 Week 2 Team Assignment Marketing Plan MKT 421 Week 3 Discussion Question 1 • Resources: University Library, Internet • Create a new product or service for an existing organization. This • product or service will be the basis for your Marketing Plan • Paper. Obtain your instructor’s approval of your product or • service before beginning this project. • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing

12. MKT 421 Academic professor / tutorialrank MKT 421 Week 3 Discussion Question 2 MKT 421 Week 3 Individual Assignment Marketing Research • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference? • Resources: University Library, Kudler Fine Foods Virtual • Organization • Use the Virtual Organization link on the student website to • access additional company information on Kudler Fine Foods. • Write a 1,050- to 1,400-word paper in which you justify the • importance of marketing

13. MKT 421 Academic professor / tutorialrank MKT 421 Week 3 Team Assignment Marketing Plan Pha MKT 421 Week 4 Discussion Question 1 • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper in which you address the • following: • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

14. MKT 421 Academic professor / tutorialrank MKT 421 Week 4 Discussion Question 2 MKT 421 Week 4 Individual Assignment Using Perceptual • What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? • Resources: Using Perceptual Maps in Marketing simulation • Complete the simulation, Using Perceptual Maps in Marketing, • located on the student website. • Write a 1,050- to 1,450-word summary in which you address the • following:

15. MKT 421 Academic professor / tutorialrank MKT 421 Week 4 Team Assignment Marketing Plan MKT 421 Week 5 Discussion Question 1 • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper to include the following • information: • Describe the attributes of your product or service in detail. • Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are

16. MKT 421 Academic professor / tutorialrank MKT 421 Week 5 Discussion Question 2 MKT 421 Week 5 Individual Assignment Environmenta • You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why • Resources: University Library, Internet • Select an organization with which you are familiar that conducts • both domestic and global marketing. • Write a 1,050- to 1,400-word paper in which you identify the • environmental factors that affect global and domestic marketing

17. MKT 421 Academic professor / tutorialrank MKT 421 Week 5 Team Assignment Marketing Plan Final • Resources: University Library, Internet • Use the Marketing Plan Outline listed on the student website as a • guide. • Write a 6,300- to 7,000-word paper integrating your previous • Learning Team assignments into a final Marketing Plan Paper. In • addition, address the following information in your paper:

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