Time to rethink marketing strategies for Generation Z

1. Time to Rethink Marketing Strategies for Generation Z Call them Generation Z, Boomer or Alpha, they are the generation of iPad. This generation prefers swiping tablets or speaking to a voice assistant. They are also the most difficult nut to crack when compared to Millennials. They are the generation whose morning start with the smartphone notification and day ends with reading all updates around the world. The marketer should by now understand that these tech geeks won’t respond to the marketing campaign or offers the same way Millennials used to do as they have now become smart with the advent of smartphones and more conscious before making a purchase. So, it's time to study the best way to approach Gen Z. Do you think a ​web design company ​can help you in catching their attention? Read yourself in further post... Who falls under the Gen Z category? Officially there is no particular age for Gen Z but they are cohort born between 1995 and 2010. That being said, they are ready to join the workforce. The year 2020 will be crucial as this generation will act, shop, & interact with brands and money in very different ways. What might be a strong strategy for Millennials might turn against Gen Z. Statistic says that Gen Z will contribute 40% in the list of consumers in the year 2020.

2. Hand on advice for Generation Z Marketing Natural Habitat of Gen Z This new generation is born with a silver spoon. They are born in an era of growing technology, precisely in the era of Instagram, Youtube, and Snapchat. However, if you think they are reading something, no way! ​You will be shocked to know this...​They are more into watching videos. Chances are, you will find them killing their time on visual social media sites, audio sites, memes, and GIFs. Balancing on the tightrope of personalization and privacy Before we begin to explain the heading, please catch the following statistics of Gen Z: ● Protecting privacy is the concern of 88% of Gen Z ● 44% of Gen Z want relevant advertisement Now many key players find a midway by offering more customization and leaving the responsibility on the user’s hand. A motive more than profit

3. Gen Z wants the company not to earn profit but expects the company to contribute responsibility towards creating a better place for living. 55% of this generation chooses brands that are eco-friendly and stand for a social cause. Also, Gen Z consists of the most diverse people to date as they know how race, gender, and sexual orientation are depicted to catch the attention. So, it will be weird if the brand is homogenized. Short is great Among all age groups, Generation Z spends the most time watching videos on smartphones. Virtual illustrations attract them but the short video only. Quick, creative and bite-sized video is the key to unlock the mysterious Gen Z’s purchase ideology. Time to rethink marketing strategies Just like Gen Z, the marketer should be more tech-adaptive, open-minded, and honest. Here, the old rule won’t turn the table in your side rather take the help of a digital media agency without beating bushes. They are people who can help you in developing unbeatable strategies. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id:​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/