Regional Spatial Strategy Review

1. Regional Spatial Strategy Review The Suffolk response

2. The story so far • Autumn 2008 - EERA asked us for views on 4 levels of growth from 3,220 pa to 4,730 pa • Consultation with district/borough councils and other stakeholders • Jan 2009 – SCC recommends a figure of no more than 3,220 per annum

3. Detailed recommendations for Suffolk (per annum) Ipswich Policy Area 850 Babergh (outside IPA) 340 Forest Heath 340 Mid Suffolk (outside IPA) 430 St Edmundsbury 540 Suffolk C’l (outside IPA) 440 Waveney 290

4. Current consultation EERA consulting on 4 scenarios: • RSS roll forward = 3220 pa • National housing advice and regional new settlement = 3,420 pa • National housing advice and regional economic forecasts = 3,450 pa • National household projections = 5,050 pa

5. Work since January • Economic prospects for Suffolk • Transport infrastructure • Water infrastructure

6. Suffolk approach • To be considered at SCC Cabinet on 10 November

7. Ipswich Policy Area • View that EERA would be happy to submit figures for Ipswich Policy Area as a whole • Would Inspector or Government be prepared to accept this? • Likely to be only if there was a robust means of dividing the figure locally

9. Sustainable travel forum & Business Smiles Peter Lee Sustainable transport strategy manager

10. Sustainable travel forum objectives To share information about local green travel plans To improve understanding of large business / organisation needs To explore opportunities for collaboration and service enhancements or developments

11. Forum membership • Suffolk Police HQ • Ipswich Hospital • Ipswich Borough Council • Suffolk County Council • University Campus Suffolk • Suffolk New College • Transport operators BT Adastral Park Port of Felixstowe Port of Ipswich Mediterranean Shipping Company AXA Willis Group Ipswich Central business improvement district

12. Events October 2008 – BT Adastral Park February 2009 – SCC Endeavour House June 2009 – UCS Waterfront September 2009 – BT Adastral Park January 2010 – BT Adastral Park

13. Business Smiles Low carbon growth Free travel planning support Sustainable transport incentives 10% reduction in congestion & CO2 Establish town centres as attractive places for businesses & their customers Through local and regional partnerships

14. Congestion and employment growth2003-2021

15. Productivity losses 2021

16. More of the same………..

17. …or something different?

22. Business Smiles Travel planning Marketing & information Ticketing & incentives Partnership support & project management Additional funding

23. Travel planning – research, engagement & consultancy

24. Travel planning – iTRACE

25. Travel planning – salary sacrifice

26. Marketing – media

27. Social marketing ‘customer triangle’

28. Developing a 360 degree view

29. Seeing the customer / consumer in the round

30. Incentives and barriersfor both the positive and problematic behaviour

31. Delivering behaviour change Walking Buses Business Cycling Rail People School Transport Cars Green travel plan advisors Leisure Car sharing Car clubs Residential Pool cars Traveline Face 2 face Mapping Data Contact centre Transport direct SMS Press Radio E-mail Communications Technologies Web PDAs Printed information M-ticketing TV Advertising

32. Mobile ticketing Ipswich Zone 1 Expires 18/08/10

33. Example marketing

34. Example marketing

35. Mobile ticketing & information research

36. Partnership support

37. Travel plans Hertfordshire County Council Suffolk County Council 66,000 Ipswich Borough Council St Albans Quality Network Partnership 10% over 1,000 Business Link Partnerships 31% 200-1,000 Exemplas 59% 0-200 East of England Development Agency Workplace Ipswich Central BID Suffolk Chamber of Commerce Concept Data Technologies 39,000 52 schools IP-City Network TravelSmart 43 with travel plans Sustrans ATCO Eastern Region 17,000 households 18,300 students Suffolk PCT Residential Education CRed Ipswich Buses 121,000 residents Suffolk New College 57,000 households Uno UCS First Ipswich 42,000 tonnes CO2 p/a 15% = 6,000 tonnes CO2 p/a National Express Department for Transport www.suffolkcarshare.com Department of Energy and Climate Change Department for Environment, Food and Rural Affairs

39. St Albans QNP Business Smiles Sustainable miles create smiles Project governance organigram Project Boards Ipswich Transport Fit for the 21st Century Peter Lee Smarter Choices lead Scott Copsey Executive Assistant Resources Workstreams Consultants & Suppliers Ipswich & St Albans Project Manager Marketing & Information Travel Planning Highways Agency Ipswich Central Exemplas Mobile Ticketing, Tracking & Information Project Management, Communications, Partnerships & Monitoring Locations 80 SMEs 80 SMEs Ipswich St Albans

40. Ipswich Smiles Sustainable miles create smiles Ipswich Transport Fit for the 21st Century – Project board organigram Project Board Lucy Robinson Project Chair Ipswich Borough Council Suffolk County Council Mike Tee Head of Planning Transport and Regeneration Russell Williams Corporate Director Andrew Guttridge Senior Responsible Owner Clive Wilkinson Project Manager Supporting officers of Suffolk County and Ipswich Borough Councils Contractors Consultants Resources & Workstreams Walk/cycle works RTPI & UTMC Peter Lee Smarter Choices Bus works Residential Smiles TravelSmart Education Smiles Business Smiles

41. Executive Assistant (Currently University Assistant Travel Plan Coordinator) St Albans Quality Network Partnershipboard structure Primary Partners Associate Partners Others Traffic Commissioner Chamber of Commerce Public Services Hertfordshire Constabulary, Health Authority, Oaklands College

42. St Albans Quality Network Partnershipworking groups

43. Budget illustration

44. Budget illustration – part 2 £830K = 40% = 30% = 30%

45. Thank you! peter.lee@suffolk.gov.uk 01473 265043

47. Building & developing a sustainable innovation network Frank Stone Deputy Director Business Development UCL Adastral Park

48. IP City Networkis the catalyst for bringing like minded people together, via inspiring and informative step change innovation events, workshops, enterprise activities and Special Interest Groups (SIGs) that: • engage businesses in active dialogue through symposia • encourage knowledge exchange across boundaries & disciplines • enable sustainable enterprise growth through proactive networks

49. IP City Network focuses on: • the ICT needs of industry • development of relationships • building businesses & developing markets • building & developing sustainable economic communities

50. “Networking is a key factor in the successful growth of clusters” Arnoud De Meyer, Director, Judge Business School, Cambridge University • Technological infrastructure fixed & wireless broadband, electricity supply, roads & transport • Financial engineering business & finance liaison minimise cost of capital • Legal infrastructure speed of legal process; enforcement of contracts; security of IPR • Education & skills spectrum of technical & business skills at all levels • Entrepreneurial & creative culture good role models; attitude to failure & risk • Business & markets reach to large customers and international markets • Social & cultural quality of life; education; creative & cultural; healthcare & wellbeing