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PSY 322 UOP Course Material - PSY322dotcom

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  1. PSY 322 UOP Course Material - PSY322dotcom

  2. PSY 322 UOP Course Material • PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis • PSY 322 Week 1 DQ 1 • PSY 322 Week 1 DQ 2 • PSY 322 Week 2 Individual Assignment Marketing Communication Memo • PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References • PSY 322 Week 2 DQ 1 • Write the differences between thinking ads and feeling ads in your own words - 100 to 150 words required. No quotes from the text - paraphrase and put it in your own words. PSY 322 Entire Course PSY 322 Week 1 DQ 1

  3. PSY 322 UOP Course Material • Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. Again, use this section of your textbook but explain it in your own words. No direct quotes. - 100 to 150 words.  • What question were the researchers asking in each of the two articles? • This Tutorial contains 2 sets of paper • PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis • Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources. PSY 322 Week 1 DQ 2 PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis (2 Papers)

  4. PSY 322 UOP Course Material • An interesting question is how the market researchers determined the motivations of the different people.  • What kinds of ads or other marketing strategies would work will with people who score high on th Part A scale? • What kinds of ads or other marketing strategies would work will with people who score high on the Part B scale? • Take a look at the "Product repositioning" section starting on p. 170 of your Consumer Behavior text. It details the change in wording and the slogans used to change the public's perception and acceptance of "second mortgages" by calling them "home equity loans" and suggest that this had a role in the recent real estate financial troubles.  PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2

  5. PSY 322 UOP Course Material • We have another Week 2 individual Assignment but with different description/instruction, which can be found here on this link • http://www.psy322.com/product-13-PSY-322-Week-2-Individual-Assignment-Marketing-Communication-Memo • Select one of the following scenarios, where an organization is creating an integrated marketing • We have a new Week 2 individual Assignment but with different description/Intruction, which can be found here on this link • http://www.psy322.com/product-20-PSY-322-Week-2-Individual-Assignment-Marketing-Communication-Memo- PSY 322 Week 2 Individual Assignment Marketing Communication Memo (New) PSY 322 Week 2 Individual Assignment Marketing Communication Memo

  6. PSY 322 UOP Course Material • Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library. • What did Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did.Same question for Ray Kroc of McDonald's in the 1950s. PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 3 DQ 1

  7. PSY 322 UOP Course Material • Take a look at the comparative chart on p. 14 in your Consumer Behavior text.Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. (You'll have to read their DQs to know which ones are taken).Think of a product you are familar with. • We have another Week 3 individual Assignment but with different description/instruction, which can be found here on this link • http://www.psy322.com/product-11-PSY-322-Week-3-Individual-Assignment-Marketing-Research-and-Promotional-Message PSY 322 Week 3 DQ 2 PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message (New)

  8. PSY 322 UOP Course Material • We have a NEW Week 3 individual Assignment but with different description/instruction, which can be found here on this link • http://www.psy322.com/product-21-PSY-322-Week-3-Individual-Assignment-Marketing-Research-and-Promotional-Message • PSY322 Week 3 Individual Assignment Marketing Research and Promotional Message • We have a NEW Week 3 Team Assignment but with different description/instruction, which can be found here on this link • http://www.psy322.com/product-22-PSY-322-Week-3-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation-Outline • Prepare a conceptual map of where your LT sees the Consumer Traits and Behavior Paper going. PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map

  9. PSY 322 UOP Course Material • We have another Week 3 Team Assignment but with different description/instruction, which can be found here on this link • http://www.psy322.com/product-10-PSY-322-Week-3-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation-Conceptual-Map • Find two deodorant ads targeted to different audiences. Analyze the aspects of each. Explain how groups may interpret them. Is there a difference? If so, why? PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Outline(New) PSY 322 Week 4 DQ 1

  10. PSY 322 UOP Course Material • Select two households featured in two television series. Classify each household into a social class. What is each household’s lifestyle and consumption behavior? Be very specific with details and examples. No generalities! • Select a product or service with which you are familiar. • Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service. • Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, PSY 322 Week 4 DQ 2 PSY 322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper

  11. PSY 322 UOP Course Material • Select a product or service with which you are familiar. • Read carefully the section on Geodemographic Clustering in Chapter 10 of Consumer Behavior. • Choose two of the Social Groups from the PRISM NE grouping on p. 330 and two of the PRIZM Lifestyle Groups on p. 331 of Consumer Behavior. • We have another Week 5 Individual Assignment but with different description/instruction, which can be found here on this link • http://www.psy322.com/product-4-PSY-322-Week-5-Individual-Assignment-Case-Study-Analysis • Read and analyzeCross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior. PSY 322 Week 4 Individual Assignment Geodemographic clustering PSY 322 Week 5 Individual Assignment Case Study Analysis Paper (New)

  12. PSY 322 UOP Course Material • We have a NEW Week 5 Individual Assignment but with different description/instruction, which can be found here on this link • http://www.psy322.com/product-24-PSY-322-Week-5-Individual-Assignment-Case-Study-Analysis-Paper • PSY322 Week 5 Individual Assignment Case Study Analysis • We have another Week 5 Team Assignment but with different description/instruction, which can be found here on this link • http://www.psy322.com/product-3-PSY-322-Week-5-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation PSY 322 Week 5 Individual Assignment Case Study Analysis PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation (New Syllabus)

  13. PSY 322 UOP Course Material • We have a NEW Week 5 Team Assignment but with different description/instruction, which can be found here on this link • http://www.psy322.com/product-25-PSY-322-Week-5-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation • PSY322 Week 5 Assignment Consumer Traits and Behaviors Paper and Presentation PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation

  14. PSY 322 UOP Course Material