PSY 322 Uop Tutorial Course - Uoptutorial

1. PSY 322 UOP COurse For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial

2. PSY 322 UOP COurse PSY 322 ENTIRE COURSE PSY 322 Week 1 DQ 1 • PSY 322 Week 1 DQ 1PSY 322 Week 1 DQ 2PSY 322 Week 1 Individual Assignment Consumer PsychologyPSY 322 Week 2 DQ 1PSY 322 Week 2 DQ 2 • Write the differences between thinking ads and feeling ads in your own words - 100 to 150 words required. • No quotes from the text - paraphrase and put it in your own words. 

3. PSY 322 UOP COurse PSY 322 Week 1 DQ 2 PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis • Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. • Again, use this section of your textbook but explain it in your own words. • No direct quotes. - 100 to 150 words.  • PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis • Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

4. PSY 322 UOP COurse PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2 • An interesting question is how the market researchers determined the motivations of the different people.  • What kinds of ads or other marketing strategies would work will with people who score high on th Part A scale? • What kinds of ads or other marketing strategies would work will with people who score high on the Part B scale? • Do you have any ethical concerns with this kind of marketing?  • Take a look at the "Product repositioning" section starting on p. 170 of your Consumer Behavior text. • It details the change in wording and the slogans used to change the public's perception and acceptance of "second mortgages" by calling them "home equity loans" and suggest that this had a role in the recent real estate financial troubles.

5. PSY 322 UOP COurse PSY 322 Week 2 Individual Assignment Marketing Communication Memo PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References • A nonprofit organization that teaches Tai Chi for health and balance and stress reduction • A pet store that offers organic, healthy food and environmentally friendly toys and beds • A music store that wants to expand beyond guitars and drums to other instruments and sheet music. • PSY322 Week 2 Assignment Consumer Traits and Behaviors Paper and Presentation References • Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.

6. PSY 322 UOP COurse PSY 322 Week 3 DQ 1 PSY 322 Week 3 DQ 2 • What did Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did. • Same question for Ray Kroc of McDonald's in the 1950s. • Is there a company or a company leader today who appears to have the same kind of foresight that those two did in their day? • Take a look at the comparative chart on p. 14 in your Consumer Behavior text. • Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. • (You'll have to read their DQs to know which ones are taken).

7. PSY 322 UOP COurse PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map • PSY322 Week 3 Individual Assignment Marketing Research and Promotional Message • Select a consumer group that you are interested in. • Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors)  See VALS, Ch 3 in Consumer Behavior) • Prepare a conceptual map of where your LT sees the Consumer Traits and Behavior Paper going. • This can be a formal outline, scatter maps or ven diagrams. Be creative!  • Do Not just list all the consumer traits and behaviors that your textbook mentions. • Focus on one aspect and go into some depth on it. This conceptual map should be the foundation of your final paper and presentation.

8. PSY 322 UOP COurse PSY 322 Week 4 DQ 1 PSY 322 Week 4 DQ 2 • Find two deodorant ads targeted to different audiences. • Analyze the aspects of each. • Explain how groups may interpret them. Is there a difference? If so, why? • Select two households featured in two television series. • Classify each household into a social class. • What is each household’s lifestyle and consumption behavior?  • Be very specific with details and examples. No generalities!

9. PSY 322 UOP COurse PSY 322 Week 4 Individual Assignment Geodemographic clustering PSY 322 Week 5 Individual Assignment Case Study Analysis • PSY322 Week 4 Assignment Geodemographic clustering • Select a product or service with which you are familiar. • Read carefully the section on Geodemographic Clustering in Chapter 10 of Consumer Behavior. • PSY322 Week 5 Individual Assignment Case Study Analysis • Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior. • Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

10. PSY 322 UOP COurse PSY 322 Week 5 Team Assignment • PSY322 Week 5 Assignment Consumer Traits and Behaviors Paper and Presentation • Prepare a 1,200- to 1,600 word academic research paper in which you examine specific consumer traits and behaviors.

11. PSY 322 UOP COurse For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial