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Orange Money Branchless banking: progress & potential for new business models. Aurore NOUMAZALAY – Marketing @ Orange Money European Microfinance Week 2011 - Luxembourg, Nov 3rd 2011. Orange Money is launched in 8 countries, with already more than 2.8 million customers. Mali. Niger.

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orange money branchless banking progress potential for new business models

Orange MoneyBranchless banking: progress & potential for new business models

Aurore NOUMAZALAY – Marketing @ Orange Money

European Microfinance Week 2011 - Luxembourg, Nov 3rd 2011

orange money is launched in 8 countries with already more than 2 8 million customers
Orange Money is launched in 8 countries, with already more than 2.8 million customers

Mali

Niger

launched in May 2010

Launched in June 2010

Cameroon

Launched in September 2011

Senegal

Launched in June 2010

Kenya

Ivory Coast

Launched in Oct 2010

Launched in Dec 2008

+ 1 million customers

Madagascar

Launched in Sept 2010

Botswana

Launched in August 2011

Orange Money countries

Orange AMEA footprint

orange money launched in partnership with leading banks on african market
Orange Money launched in partnership with leading banks on African Market …
  • Partnership to issue electronic money and to apply compliance framework
  • Partnership to distribute Orange Money services across the bank & MFI distribution channels

… and innovative merchants accepting Orange money as a mean of payment

  • Orange Money used to pay for Orange bills, electricity bills, TV programs, school fees ….

NIGELEC

orange money s basic value proposition is to transfer pay buy with the mobile

Merchant

Payment

Airtime Top up

Bill

Payment

Salary

disbursement

Link with account at financial

Institution (bank, MFI)

National

Money Transfer

Orange Money Account

Orange Money’s basic value proposition is to transfer, pay & buy with the mobile

Need to hold an Orange line to open a wallet

Compatible with all mobile handsets

Account open free with no minimum amount

basics

money in

money out

access

access

  • Services available at agents: cash in, cash out
    • On line account management: balance enquiry, mini statement
our ambition is to attract the unbanked and deliver financial services on top of orange money
Our ambition is to attract the unbanked and deliver financial services on top of Orange Money

Orange Money is the primary “financial account”

+ money transfer services

+ mean of payment at acceptance network

transfers

payments

account

Bank/MFI provides financial services for OM customers

= interest bearing account

+ credit @ lower interest rates

savings

credits

Insurance company provides micro-assurance for OM customers

= health ….

insurance

slide6
MFI have been traditionally considered as users of Orange money platform or cash managers in the agent network

INTEREST FOR MFI

MFI’S

ROLE

BENEFITS FOR MFI

slide7
MFI should reinforce financial capacity and ultimately gain new customers through extended partnerships with Orange

MFI brings

  • High volumes of cash from MNO & improves credit portfolio capacity
  • Collects information on users savings & financial behaviors
  • Reaches new customer segments for credit

MFI gets

  • Banking/MF license
  • B2B2C product design solutions for MNO to help them offer savings on interest bearing accounts

Extend business portfolio leveraging MNO customer base

SAVINGS

  • Banking/MF license
  • Designs credit products for qualified customers

CREDITS

Orange brings Brand, capacity to manage large scale technical, distribution networks & marketing programs

orange madagascar innovating with saving micro insurance
Orange Madagascar: innovating with saving & micro-insurance
  • SAVINGS - Orange Madagascar has launched a first live test in October
  • Value proposition:
  • Customers earn interest on their Orange Money account
  • Opt out service
  • Interests are paid on a monthly basis
  • 4 to 6% depending on account balance
  • Partner is MICROCRED (MFI & Bank)
  • INSURANCE – coming
  • life insurance
  • Subscription @ OM agents
  • All payments/disbursements on mobile
thank you

Thank you

aurore.noumazalay@orange.com