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Optimizing Usage of the Bédard Aquatics Center through Strategic Marketing

Learn how to promote the Bédard Aquatics Center at CRC to increase its year-round utilization among students, faculty, alumni, and community members while enhancing the overall awareness and engagement with the facility. Dive into marketing strategies and tools to transform the underutilized Olympic-sized pool into a vibrant hub of aquatic activities. Discover ways to attract diverse user groups and maintain a bustling environment that fosters both fitness and community engagement. Join us in shaping the future of aquatic programming at the CRC!

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Optimizing Usage of the Bédard Aquatics Center through Strategic Marketing

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  1. Campus Recreation Center Aquatics Program Planning

  2. The Issue The Bédard Aquatics Center at CRC has an Olympic-sized pool that is primarily used in the winter by the swimming and diving team. The rest of the year, it is almost empty seven days a week—except for the occasional lonely lap swimmer or students taking lap swimmer or student taking required physical education courses. How can we market this facility to students, faculty and staff, alumni, and community member keep it busier?

  3. Proposed Logo Work the water

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