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The Revival of Apple

The Revival of Apple. Chapter 1 Opening Case Study Ryan Pekarek IS 340, Section 6. Early “Problems”. Low Market Share Specialized Market John Sculley Departure of High Executives Research and Development Failures. Welcome Back. Steve Jobs Back

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The Revival of Apple

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  1. The Revival of Apple Chapter 1 Opening Case Study Ryan Pekarek IS 340, Section 6

  2. Early “Problems” • Low Market Share • Specialized Market • John Sculley • Departure of High Executives • Research and Development Failures

  3. Welcome Back • Steve Jobs Back • “Innovation distinguishes between a leader and a follower.” • “Flipped” the Apple Company

  4. Digital Revolution • Jobs’ development focus changed • Purchase of SountStep – iTunes, iPod, iTunes Music Store • First-mover advantage

  5. Apple’s Turnaround iPhone release iTunes, iPod release Jobs Returns Source: Google Finance

  6. Additional Products • iPod Accessories • iPhone Accessories • Apple Computers

  7. Quiz Question • Apples current success can be accredited in large part to which CEO? • John Sculley • Steve Jobs • Jean-Louis Gassee • Jeff Robbin

  8. True or False? • Jobs was working on developing Music Production software prior to catching and setting the stage for the MP3 bandwagon? • False – Jobs was working on developing video editing software prior to the development of iTunes.

  9. Discussion Question • Apple has set the stage in the Digital world, and have gained a large First-Mover Advantage. Do you believe Apple can keep the customer loyalty they have developed with many competitors attempting to take part of the market share from Apple? Why?

  10. Apple vs Mac

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