Resonance

1. Orangina Brand ResonancePyramid Strong brand resonance:Orangina isamong the mostwell know beverages on the French soda market, strongcustomerloyalty. 4. WHAT ABOUT YOU AND ME ? Resonance Quality orange soda : The Orangina taste/bottle are stronglyrecognizable and the customeris not disappointed 3. WHAT ABOUT YOU ? Judgements Feelings Sensual image, experiencecreating, self-fulfilling, funny Sensuality, well-being, « Orangina experience», self confidence High performance : High tenure in fruit (12%), fruit pulp, lesssugar Performance Imagery 2. WHAT ARE YOU ? Salience 1. WHO ARE YOU ? High brand awareness: stronghistoricalinheritanceHigh recognition and recall on the fruit soda market : strong French brand

2. Fanta Brand ResonancePyramid Strong brand resonance:Fanta isamong the mostwell know beverages on the French soda market. Strongcustomerloyaltyamongstteens 4. WHAT ABOUT YOU AND ME ? Quality orange soda : Fanta taste and colorstronglyrecognizable.Teensbeverage : mothers are purchasers and care about quality Resonance 3. WHAT ABOUT YOU ? Judgements Feelings Consuming a commonexperience, lessserious, teenager drink Good performance : High tenure in fruit (12%), no pulp, natural colorants. No use of sugar but criticism on the use of aspartam : nuances credibility Performance Imagery Fun, excitement, belonging to a community, reassuring, social approval 2. WHAT ARE YOU ? Salience 1. WHO ARE YOU ? High brand awareness: stronghistoricalinheritance. Redefineditspositioning : strongerawarenessamongteens . High recognition and recall on the fruit soda market : strong French brand