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Visual Rhetoric project Title: Lamb of god

Visual Rhetoric project Title: Lamb of god . By: Kayla Lowe. Background information . Won Best Public Print AD in the 39 th Catholic Mass Media Awards in the Philippines. Published by the Lambs of Christ, a religious, anti-abortion extremist group. . Layout. Foreground

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Visual Rhetoric project Title: Lamb of god

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  1. Visual Rhetoric projectTitle: Lamb of god By: Kayla Lowe

  2. Background information • Won Best Public Print AD in the 39th Catholic Mass Media Awards in the Philippines. • Published by the Lambs of Christ, a religious, anti-abortion extremist group.

  3. Layout Foreground • In the front of the picture is a baby’s hand with blood on it and a nail through its hand. The hand is very dominate in this photograph. Background • In the background of the picture you see a plank of wood. It seems as if the wood is barely there. The background is out of focus.

  4. What is the purpose of this ad?

  5. Technique Color- the bright red brings your eye straight to it, thus making it the most dominate thing in the photo. With the black and brown background, it has great contrast making it very noticeable. Emphasis- the thing that your eye is most attracted to is the hand with the hand nailed to the wood. Textures- the textures that you see are the wood. You can tell that it is wood because of the markings on it.

  6. Who is the intended audience for this ad?

  7. Symbolism What is symbolized in this advertisement?

  8. Symbolism • Replicates the crucifixion of Jesus • Well known example of how one was sacrificed for others actions • Well recognized scene, known all over the world.

  9. Ethos Is the creator from a credible source?

  10. Logos How does this influence your thinking about abortions?

  11. Pathos What emotions do you feel from this advertisement?

  12. Would the ad have the same effect without the blood and nail being the most in focus?

  13. No, because the nail and blood being the most predominate provokes more feelings from the audience viewing it.

  14. Bibliography Ads of the world. “Lamb of God”, 2007. web. February 25 2013.

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