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B e Yourself, to B ecome a B etter Mother.

B e Yourself, to B ecome a B etter Mother. ― もっとあなたらしく、もっと良いママへ ―. The University of Tokyo Saki Iizumi , Kaori Maruya , Shoko Ogata. The characteristics. The 25-35 years old woman who. Has preschool children. Has a job (especially a part-time job, a temporary job and

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B e Yourself, to B ecome a B etter Mother.

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  1. Be Yourself, to Become a Better Mother. ―もっとあなたらしく、もっと良いママへ― The University of Tokyo Saki Iizumi, Kaori Maruya, Shoko Ogata

  2. The characteristics The 25-35 years old woman who Has preschool children Has a job (especially a part-time job, a temporary job and a general-duties job) Has difficulty with being successful at both working and housekeeping Earns 10 millions yen or less in a year with her husband Has no moment to call one’s own

  3. Promotion Materials/Advertising Tools Promotion Materials • B-Shopping-Bag which is made by B-three texture Mom can enjoy shopping as well as B-three pants’ benefit. Ex. elasticity, durability, folds • Advertising in Magazines • Banner Ads on the web community site for working mom Cf. Women’s Park mama stadium • Advertising in Newspapers • Advertising on shopping cart at the supermarket • Advertising on train Advertising Tools

  4. How to use social media platform

  5. How to use social media platform 1. Sympathize on SNS ・Make the account of twitter and gather workingmom’s tweets with hash tag #ThingsWorkingMomdo ・The working mom whose tweet was most retweeted can get the special prize (ex. Travel coupon for Hawaii, Ticket for beauty salon treatments) ・Others who tweeted with the hash tag can also be invited to Fan Page of B-three on Facebook When the number of follower get to a certain level, we send an invitation for them. The contents are as follows; “Please try on B-three and tweet your feeling! We make a discount if you show us what you tweeted.” ・Take the photo of Working mom (with familly) jumping and process the photo into silhouette image ・Show the silhouette image and opinion from working mom as the ad ・Working moms who jumped can be made a discount ・Non-user who tweets about the event can also get a coupon 2. Invite to the shop 3. Invite to the Event

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