WebCollage Global Business Solution for Cisco Partner Webinar FY 2010

1. WebCollage Global Business Solution for CiscoPartner WebinarFY 2010 Mark Seaman, Cisco WW Account Executive - WebCollage Bob Martin, Marketing Manager, Cisco Canads

2. Agenda • Introductions • Cisco Content Syndication Strategy for Partners • WebCollage Overview • The Complete WebCollage B2B Solution • Next Steps • Cisco Partner Programs Update • Process for this Call – Panelists for Chat – Please submit questions via the Webex chat feature and panelists will answer during the call – Thank You!

3. Why Syndicate? • Getting a rich media experience to individual customers can be a daunting task for partners • Having consistent, relevant and interesting content available to customers is a business imperative • Leverage the strength of the Cisco • If you are not delivering a rich media experience on the web, your competition will • A better customer experience ultimately drives sales • Increase preference for Cisco Small Business Products

4. Partner Benefits • Improved lead conversions and customer loyalty   • Continuously updated and relevant product content • Enhanced product information and research capabilities • Reduced service inquiries and product returns • Customized showcases to match your site's look-and-feel • No ongoing IT requirements • No content development resources required

5. WebCollage Overview Mark Seaman, Cisco WW Account Executive - WebCollage

6. Introducing WebCollage • Company • Founded in 2000 • Headquartered in New York • More than 135 employees • Mission • Optimize how manufacturers provide rich marketing content to their channel partners in order to jointly sell and market products online and influence offline purchasing decisions • Market-leading Content Integration Network • More than 100+ Brands from industry leading Manufacturers • 2000+ e-commerce sites • 2000+ non e-commerce sites

7. WebCollage Optimizes Partner Online Marketing Channel Partners Hosted service that retrieves all product marketing content from Cisco’s site and dynamically extends it to the partner’s site WebCollage Content Integration Platform • Worldwide deployment & support • No software to install or maintain • No updates or ongoing IT support • Assorted to partners site • e-commerce enabled • No cost to partner

8. WebCollage B2B Solution

9. The WebCollage B2B Solution Lead Generation Product Mini-Sites Brand Showcase

10. The Brand Showcase Brand Awareness • Manufacturer Brand Experience • Proper Assortment by Partner • Education & Guided Selling • Product Details • Includes only products carried by the Partner • Features, benefits, all marketing from Cisco • Learn from Manufacturer • Solutions, Whitepapers, Podcasts • Areas for Campaigns & Promotions • New Products • Seasonal Campaigns • Product Promotions by Partner

11. Brand Showcase - Best Practices • Include a link to the showcase on your home page of your site • Include links to the showcase on all appropriate pages including product information or category information • Promote the showcase in all correspondence including emails, newsletters, quotations • Integrate your email and phone # within the showcase for call to action and follow up • Utilize the 2nd banner to promote your business and initiatives • Surround the showcase with additional information that will be useful to your customer base

12. Brand Showcase – email and Phone #

13. Customized Lead Generation Tools 13

14. Brand Showcase – site promotion

15. Customer access points on your website • A Cisco showcase button is provided to a Partner for use on their website • Typically placed on Partner homepage or product sections Partner Home Page 15

16. What Partners Using Showcases Have to Say… 47% estimated their Mfg sales increased by 10 - 30% after integrating the Mfg Brand Showcase into their websites 82% believe the manufacturer brand showcase transformed their websites into better sales and marketing tools 70% believe the manufacturer brand showcase helps their sales reps conduct business • Sept ’08 survey of 230 partners using Manufacturer Showcases

17. Product Mini-Sites: Cisco Product Level Content Customer: “I would like to know more about this product” Instead of having to go to the manufacturer’s site and look for additional information, customers can find all available information at the partner site, Call Product Page

18. Complete Product Details Customers click on the Explore smart button and they will have access to all your rich marketing content

19. Provide Valuable Cisco Marketing Assets To Prospects (Sales Advancer) • Compelling marketing content within Cisco Brand Showcase is available in the Sales Advancer library, via a “hidden” page • Sales Advancer enables sales reps to optimize leads with tracking capabilities • Sales reps will have direct access to the Sales Advancer Library • Prospects do not have access to this page

20. Select marketing information for prospect from Sales Advancer Library Select • Create a tracking link containing sales rep’s own email address and sales notes Create • Send tracking link via Outlook, Salesforce, Lotus Notes, or another email vehicle Send • Follow up with prospect upon receiving emailed notification – valuable step Follow up Target Prospects With Relevant Information Through Four Basic Steps

21. Sales Advancer: Lead Follow Through Tool Asset Brochure Resource Library Selects MarketingAsset 1 Partner Sales Rep Directed To View Marketing Asset Automated Email Notification Creates Link 2 Follows Up 4 Prospect Clicks Link Tracking Link Copies and Pastes Tracking Link Into Email Message Sends Email 3 Prospect

22. Partner Sales Organization Benefits • Utilize product or solution links in Quotation Documents • Assess when customer views document for real time follow up • Keep sales messaging focused and articulate • Fresh lead generation created by partner website when customer downloads assets • Makes it easier to sell Cisco Solutions – more closed business!

23. Partner Sign Up and Implementation

24. How can Cisco Partners get signed up? • Fill out the online questionnaire: • www.cisco.com/go/webcollage • http://content.webcollage.net/cisco/channel/partner-questionnaire.html

25. Cisco Partners Service Options • Option #1 – Do not have a Product Catalog on your site • Showcase – customized to category level – non commerce enabled • Mini Site - Product Level Content available via showcase • Partner fills out questionnaire supplied by WebCollage and we configure the showcase and Mini Site content • Option #2 – Product Catalog on your site • Showcase – Assorted to your product offering • Mini Site - Product level Content assorted to your product offering • Power Product Pages – A+ inline content on your product page • Commerce enabled if you have ecommerce capability on your site • Partner provide a product data feed - WebCollage will contact you with instructions

26. Partner Implementation: Easy Integration Into Partner Website Showcase Scripts Customized to product assortment of Partner Automatically organizes based on partner authorizations Product Level Content Integration WebCollage creates a HTML script and button for your product page Insert HTML script on product template page. Same script used for all products Automatically Updated Content is kept up to date without any effort from Cisco or the Partner <scriptsrc="http://www.live.Cisco.webcollage.net/BusinessPartner/smart-button"> Insert 1 line of HTML code • WebCollage builds script that partner pastes into Container Page – • Partner goes live within 24-48 hours!

27. New WebCollage Partner ImplementationVARs (Non-Commerce Partners) Partner Live Content Delivery Partner Enrollment Content Configuration Intro to Partner Partner Enrollment • WC and Cisco will follow-up with partner until live • Partner emails WebCollage showcase URL once it is live on their site • WC maintains relationship to ensure that partner is aware of any major changes to content and to drive content optimization • WC delivers Showcase integration URL and preview link to partner via email • Integration URL includes Showcase script and implementation instructions • Cisco introduces partner to WebCollage via Webinar or introductory call • Introduction to WC service, examples of WC content, Showcase Fact Sheet & FAQ’s provided • Configurations are based on partner’s questionnaire selections • Configurations take 7-10 business days after completed questionnaire is submitted • Cisco sends questionnaire link to partner or directs partner to Partner Central • Partner fills out questionnaire and submits it to WebCollage

28. And best of all … This service is available at NO cost to Cisco registered partners. Benefits for Partners • Your website will never be out-of date and you can leverage Cisco’s investment in marketing to drive sales • Reduce your web maintenance costs - easy to implement and nothing to maintain solution • Keep customers on your website, instead of sending them elsewhere for additional information • Capture leads and forward them to your sales and support teams to help drive sales • Transform your website into a powerful tool your sales team can use in presentations with prospects and existing clients • Demonstrate your expertise and the depth of your relationship with Cisco

29. WebCollage Global Cisco Team • Cisco Account Executive • Mark Seaman • Email: mark.seaman@webcollage.com • Direct Line: +1 925-837-0900 • Cisco Account Manager • Andrew Ryan • Email: andrew.ryan@webcollage.com • Direct Line: +1 646-827-2576 • Cisco Project Manager • Andrew Lawrence • Email: andrew.lawrence@webcollage.com • Direct Line: +1 646-827-2574

30. Cisco Programs UpdateBob MartinCisco Canada

31. Partner Development Funds Overview PDF is a comprehensive channel partner payment program designed to increase your profitability as you expand your Cisco Small Business or Commercial practice • Quarterly Payments • PDF provides quarterly payments to qualifying partners based on purchases of Cisco Small Business and Commercial products • It features tracks specifically designed to benefit partners based on your level of Cisco training • Program Duration • Eligible partners must enroll by September 19, 2009 to receive credit for sales made from the beginning of the new Cisco fiscal year. Partners who enroll after this date will have their eligible sales counted from the beginning of that month  • - Program duration: 7/27/09 - 7/31/10 (Register Only Once)

32. CISCO PARTNER DEVELOPMENT FUNDSUp to 10% Back End Rebates = PDF Program • New Small Business Partner Profitability Program- Small Business Partner Development Funds (SB PDF) http://www.cisco.com/go/pdf • Quarterly payouts up to 10% on sales of eligible Cisco products (over 200 SKU’s Including ASA, 29xx Switches…) • NO CLAIM FORMS • NO COST OR OBLIGATION TO REGISTER • REGISTER ONCE – CISCO DOES THE REST • PROMO CAN BE STACKED – Rebates on Promo/Discounted deals

33. How Do I Get Started? • You must have a valid CCO login and password • You must have Partner Self Service administrative access to be able to submit enrollments on behalf of your company. • To start your enrollment go to the Partner Program Enrollment (PPE) online tool: www.cisco.com/go/ppe • The PPE tool will display all of the program tracks currently available to the partner based on their level of Cisco specialization and certification • Follow the easy enrollment process

34. www.cisco.com/go/pdf Contact Ingram Cisco Sales Specialist for assistance at Extension 55550 Register Only ONCE! No claim forms to complete and send in! No Cost or Obligation to register!

35. Partner Design Support Service - FREE Your goal is to solve customer business problems, and we want to help. Cisco Partner Design Support offers access to a team of engineers focused on Cisco small business technology best practices, at no charge, to helpyou solve your customers’ business problems. Benefits•  Gives you fast access, free of charge, to a dedicated team of engineers focused on helping you deliver network solutions that solve your customers’ small business problems.•    Helps your customers enjoy higher-quality solutions and increased satisfaction from their Cisco Small Business and Small Business Pro solution implementations and designs.•    Lets you build on your reputation as a trusted advisor to your customers and secure long-term relationships that can lead to higher revenues.•    Helps your customers rapidly realize business value from Cisco small business network solutions through reduced deployment time and faster problem resolution.•    Enables you to grow a profitable Cisco practice and deliver a superior customer experience.•    Delivers presales support to help you improve your standing as a trusted advisor to meet your customers’ business and technology needs. Canada: 1-877-219-4278PIN number required: 104951 https://www.myciscocommunity.com/community/smallbizsupport/partnerzone/pds

36. Desktop Sharing for Partners - FREE Announcing "My Cisco" • Cisco announces several innovative web tools to make it easier for you to manage cisco.com information and collaborate with your customers. The new "My Cisco" appears in the far right corner of cisco.com under the search box and features collaboration capabilities and bookmarks you can save and access from many pages on cisco.com and Partner Central. Share Your Desktop • The Share Desktop tool provides co-browsing and presentation capabilities directly from cisco.com. Accessible in "My Cisco", it is quick to set up and easy to use. You can use Share Desktop to allow other people to see what is on your computer screen. This innovative tool allows you to set up a session with anyone who has an Internet connection and a valid email account. During a Share Desktop session, you can: • Show others applications and files (without sound) • Annotate the screen • Chat with the other participants • Allow the other party to use these controls • The Collaboration Spaces tool allows you to create private, secure online storage locations for sales-related templates, presentations, research papers, and other files. When you want to share files with customers or others in your extended project team, Collaboration Spaces allows you to invite them to join your space as members.

37. IR Up to $420 “Cash Now” Instant Rebate Promotion

38. FLIP for ESW

39. Example of Cisco Promotions Your customer asks to enhance their security and increase number of ports with PoE. You recommend the SA520W Wireless Security Appliance and ESW 24 Port PoE Switch based on advice from Partner Design Center (PDS) SA520W Security Appliance$550(approx cost $CDN) ESW 24 Port PoE Switch$1,115(approx cost $CDN) 3 Year Service for SA5xx$55 CashNow Instant Rebate$322 PDF Rebate 172 Trade In Allowance (from Linksys RVS4000) $50 Realized Cost$1,176 Savings with Programs$48929% Flip Camera $150

40. Cisco Small Business PRO Promise Solutions Built for Small Businesses Sales and Tech Support https://www.myciscocommunity.com/community/partner/smallmediumbusiness 1-866-606-1866 or your Cisco Specialist at Ingram x55550