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New Club Development Guide. Why Organize a New Lions Club. To serve To make a difference To a ssist those in need To introduce new projects to local communities. District Benefits . Fulfill unmet needs in communities that are not currently served by Lions.

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New Club Development Guide

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why organize a new lions club
Why Organize a New Lions Club
  • To serve
  • To make a difference
  • To assist those in need
  • To introduce new projects to local communities
district benefits

Fulfill unmet needs in communities that are not currently served by Lions

Attract families, women and younger members

Rejuvenate and grow membership

choosing a club format
Choosing a Club Format
  • Traditional Lions clubs
  • Campus Lions clubs
  • Lioness Lions clubs
  • Leo Lions clubs
  • Club branches
  • Special interest clubs
steps to new club development
Steps to New Club Development

To organize a new Lions club, you will need:

  • 20 or more charter members
  • A sponsoring club, region, zone, district cabinet or district committee
  • Completed charter application and report of charter members
  • Your district governor’s approval
  • Appropriate charter fees and certification forms

Once you find a need,

it's easy to charter a new club!

Increase sustainability by 70% by chartering with 25 or more members!


To organize a club branch, you will need:

  • A minimum of five branch members
  • Elected branch president, secretary and treasurer
  • A sponsoring club and branch liaison
  • Your district governor to be informed
  • Completed notification form
step one determine areas of opportunity
Step OneDetermine Areas of Opportunity
  • Size of the population
  • Current service clubs and community organizations
  • Local project possibilities and benefits for the area
  • Groups of people who are not currently being recruited by another Lions club
  • Young adults, women, ethnic communities and other underrepresented groups
  • Location of nearest possible sponsoring Lions clubs
step two develop your team
Step TwoDevelop Your Team

Team members should be:

  • Hardworking
  • Committed to the development of the new club
  • Passionate about being a Lion
sponsoring clubs
Sponsoring Clubs
  • Support the guiding Lion(s)
  • Ensure chartered club has proper orientation into Lions
  • Co-host Charter Night
  • Encourage district participation
  • Encourage interclub functions
  • Support the club’s activities
  • Provide guidance without interfering
sub teams

Once your team is established, consider dividing the members into the following four sub-teams:

lead team responsibilities
Lead Team Responsibilities
  • Build a Lions’ network
  • Research key community leaders
  • Conduct Lions’ network outreach
  • Conduct key leaders outreach
field team responsibilities
Field Team Responsibilities
  • Develop a plan for outreach
  • Visit business leaders
  • Post informational flyers in high-visibility areas
ground team responsibilities
Ground Team Responsibilities
  • Build a Lions’ network
  • Develop an outreach plan
  • Contact businesses
  • Get promotional materials
  • Conduct outreach
response team responsibilities
Response Team Responsibilities
  • Build a Lions’ network
  • Create a database
  • Conduct follow-up
  • Keep everyone informed
step three conduct site development research
Step ThreeConduct Site Development Research

Contact Community Leaders to discuss their needs

  • Community leaders
  • ChamberofCommerceexecutivedirector
  • Mayorandothercommunityleaders
  • Schooladministrators
  • Officialsfromlawenforcementagencies,fire departments,humanserviceagenciesand businessgroups

Community Needs Assessment

step four promote the new club to the community
Step Four Promote the New Club to the Community
  • Promote the new club to the community.
  • Identify your potential members.
  • Develop a campaign which highlights targeted message.
step five recruit charter members
Step FiveRecruit Charter Members

The number one reason why people don’t join is simply because they were never asked.

Who will we recruit?

    • Community leaders
  • Residents
how will w e r ecruit
How Will We Recruit?
  • Canvassing
  • Limited recruiting
  • Group conversion
  • Ground recruiting
  • Branch development
recruiting tips
Recruiting Tips
  • Dress appropriately.
  • Turn your phone off.
  • Start at the top.
  • Overcome obstacles at the front desk.
  • Don’t wait more than 10 minutes.
  • Don’t carry too much literature.
  • Get clues from their office.
  • Anticipate responses.
  • Always be positive and leave them smiling.
  • Always ask for referrals.
recruiting script
Recruiting Script
  • Compliment the individual and thank them for their time.
  • Introduce yourself and explain that you are recruiting new members for your Lions club in their community. Ask if they are familiar with Lions clubs.
  • If they are familiar
  • If they are not familiar
  • Ask what they know about Lions. Explain that your Lions club is a service group of men and women interested in improving their community.
  • Explain that your Lions club is a service group of men and women interested in improving their community.

Explain that there will be an informal meeting for the club in their community. Invite person to come and learn more. Give the date, time and location of the meeting.

Explain the time commitment and cost of joining the club.

recruiting materials
Recruiting Materials
  • Better Communities. Changed Lives (EX-511)
  • Charter Member Application (TK-188)
  • Recruiting Flyer (EX-109A)
  • Lions Make a Difference (ME-40)
  • Family Membership Brochure (MPFM-8)
  • I Am a Lion (ME-37)
  • Be Part of Something that Matters Brochure (EX-801)
  • Lions Pocket Card (ME-33)
new club development materials
New Club Development Materials

The following kits are available:

  • Traditional Kit (KITEXT)
      • Special Interest Lions Club Flyer (EX-544)
      • Champions Lions Club Guide (EX-547)
      • Champions Lions Club Brochure (EX-546)
  • Campus Lions Club Kit (KITCC)
  • Lioness Lions Club Kit (KITEXT + Lioness Brochure MKLP-1)
  • Leo Lions Club Kit (KITEXT + Leo to Lion Program Brochure LL-1)
  • Club Branch Kit(KITBR)
  • Put leads into five categories:
step six the informational meeting
StepSixThe Informational Meeting
  • First meeting for prospective members to find out more about Lions and the new club
  • Begin to build the new club’s membership
  • Prepare for a successful organizational meeting
meeting preparation
Meeting Preparation
  • Set up for fewer people than expected and have some light refreshments.
  • Lions should dress professionally (not Lions vests).
  • Have name tags with attendees’ names prepared in advance.
  • A Lion should be at the entrance to welcome attendees.
conducting the meeting
Conducting the Meeting
  • Welcome
  • Introductions
  • Present overview
  • Discuss community
  • Inquire about projects
  • Verify upcoming meeting
  • Collect club membership applications
  • Start on time, and end on time. The meeting should last 60 minutes or less.
  • Emphasize that 100% of the money collected from the public goes directly to helping those in need.
  • The club should meet every week until the club is formed.
post meeting follow up
Post-Meeting Follow-up
  • The next day, send a thank you letter to all attendees and send meeting information to those that did not attend.
  • Contact recommended individuals and others in the community to invite them to the next meeting.
  • Update any flyers or promotional materials for the next meeting.
  • Before the next meeting, make phone calls to members and prospective members to confirm their attendance.
Elect officers

Plan the first service project

The set-up for this meeting

is the same as the

informational meeting.

StepSeven The Organizational Meeting
conducting the meeting1
Conducting the Meeting
  • Welcome new and past attendees with a recap of last meeting.
  • Explain a charter club application or branch application.
  • If all agree, conduct elections and complete charter application.  
  • Set-up a date, time and place to hold the next meeting.
post meeting follow up1
Post-Meeting Follow-up
  • Meet with club officers to begin new training.
  • Motivate members to promote club and extend invitations for upcoming meetings/service projects.
  • Maintain contacts and follow-up with interested individuals who could not attend meeting.
step eight new club application
  • Naming the new club
  • Other naming restrictions
  • Dues
  • Completing the Club Branch Application, if appropriate
available charter and dues discounts
  • Family membership
  • Student members
  • Leo Lions and young adults
step nine charter app r oval
Step NineCharterApproval
  • Once approved, materials will be sent to the new club’s guiding Lions.
  • The Charter will be presented during the Charter Night celebration.
  • Districts who charter ten or more new clubs in a fiscal year must provide verification that the new clubs will be supported for long-term growth.

June 20th deadline

for chartering new clubs in same fiscal year.

step ten continued club development
Step TenContinuedClubDevelopment
  • Sponsoring club assistance
  • Guiding Lion support
  • Transition of power
new club development awards
New Club Development Awards
  • Extension Awards
  • District Governor Extension Award
  • Family Membership Banner Patch 
  • New Club Sponsor Banner Patch
  • Campus Banner Patch 
  • Campus Award Pin 
  • Club Branch Banner Patch 
  • Club Branch Award
membership new club development department phone 630 203 3845 email membershipdev@lionsclubs org
Membership & New Club Development Department

Phone: 630-203-3845