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Brain Storming: Making the impossible possible. Presentation by David Young. What will be covered. Definition of Brainstorming Different types of Brain Storming Ways to create effective Brainstorming How Brainstorming can be used in your company. What will be covered cont.

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brain storming making the impossible possible

Brain Storming: Making the impossible possible

Presentation by

David Young

David Young

what will be covered
What will be covered
  • Definition of Brainstorming
  • Different types of Brain Storming
  • Ways to create effective Brainstorming
  • How Brainstorming can be used in your company

David Young

what will be covered cont
What will be covered cont.
  • Brainstorming in Real World applications
  • Brainstorming exercise
  • Summary
  • Bibliography

David Young

what is brain storming
What is Brain Storming
  • A sudden clever Plan or idea, violent disturbance of the mind (http://www.yourdictionary.com/ahd/b/b0449500.html)

David Young

how can brainstorming help your organization
How can Brainstorming help your organization
  • Bring out new ideas
  • Help to create synergism
  • Encourage possibility thinking

David Young

how brainstorming can be used in your company
How Brainstorming can be used in your company.
  • Executive buy in
  • Eliminate bias by creating a diversified groups

David Young

types of brainstorming
Types of Brainstorming
  • Individual
      • Don’t have to worry about any one else's opinion
  • Group
      • Builds team unity
      • Helps to create thinking outside the box

David Young

ways to create effective brainstorming
Ways to create effective Brainstorming
  • Present issue and outline ground rules
      • Creates more effective use of time
      • Allows individuals in the group to start thinking about the real issue

(Smith, Kerri Page 1)

David Young

ways to create effective brainstorming cont
Ways to create effective Brainstorming cont

Four Rules of Brainstorming

  • Stress quantity over quality
  • Freewheeling should be encouraged
  • Suspend judgment
  • Ignore seniority
    • Brainstorming (Organizational Behavior, Fifth Edition, by Robert Kreitner and Angelo Kiniki, pp 361-362)

David Young

ways to create effective brainstorming cont10
Ways to create effective Brainstorming cont.
  • Reward group for coming up with solution or new idea
      • Money talks
      • Time off
  • Make it an “experience”

David Young

ways to create effective brainstorming cont11
Ways to create effective Brainstorming cont.
  • Create an effective atmosphere
    • Leave work premises
    • Take routine away from the situation

David Young

importance of brainstorming
Importance of Brainstorming
  • Increases ability to figure out different ways which to cure a problem
  • Allows opportunity for synergism within a company

David Young

a case study the detroit news drive for excellence
A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE
  • Issues Detroit News was working on
    • 1995 newspaper strike
    • afternoon home-delivery cycle in a competitive market
    • really hadn't been able to fully capitalize on our ability to sell single-copy newspapers in the morning

(Silverman, Mark)

David Young

a case study the detroit news drive for excellence cont
A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont
  • Detroit News developes 3 group’s to come up with solutions
    • Marketing
    • Circulation
    • Community groups

David Young

a case study the detroit news drive for excellence cont15
A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont
  • Came up with some goals to help take care of the issues
    • First focus on a.m. single-copy readership.
    • Second, we needed to better cover the places where two-thirds of our readers and potential readers lived: the suburbs.
    • Third, we needed to increase readership among women, especially younger women.

David Young

brainstorming exercise
Brainstorming Exercise

Exercises to choose from

  • Group Brainstorming
  • Nominal Group Technique
  • Brain writing Technique

Utah State University, masters program

David Young

group brainstorming
Group Brainstorming
  • Evaluation of ideas not permitted
  • Encourage wild ideas
  • Quantity of ideas preferred over quality
  • Build on ideas of others

David Young

nominal group technique
Nominal Group technique
  • Divide assembled group’s into smaller group’s 5-6
  • Present open ended question
  • Each person brainstorm independently (Sample, A. John)

David Young

nominal group technique alternative cont
Nominal Group technique: Alternative Cont.
  • Share each other’s ideas in round robin fashion (no criticism)
  • Evaluate each idea individually and vote (anonymously)
  • Share votes with group
  • Group’s present solution to ideas (Sample, A John)

David Young

brain writing technique
Brain Writing Technique
  • Ideas generated in silent group and record on paper
  • Pass ideas to the left
  • Take ideas receive and try to build on them (MHHR 6650 Utah State)

David Young

brain writing technique cont
Brain writing technique cont.
  • Pass ideas to the left
  • Continue until your original sheet returns to you
  • Build final List of ideas based on experience(MHHR 6650 Utah State)

David Young

summary
Summary
  • Brain Storming is effective when done right
  • Can help to create unity
  • Helps to take routine away from the office
  • New ideas get generated for possible solutions

David Young

bibliography
Bibliography
  • Robert Kreitner and Angelo Kiniki Brainstorming Organizational Behavior, Fifth Edition, New York 2001 by, pp 361-362)
  • Wilson, Brad. April 21, 2003 P.H.R Young and Young of Idaho, Inc. http://www.isixsigma.com/library/content/c010401a.asp Smith, Kerri, pg 1.
  • MHR 6650: Team and Interpersonal Effectiveness. Utah State University Masters Program , 2003.
  • http://www.gannett.com/go/newswatch/99/july/nw0723-1.htm Mark Silverman, Publisher and Editor, and Jennifer Carroll, Managing Editor, The Detroit News

David Young

bibliography cont
Bibliography Cont.
  • Sample John A. Executive DirectorProfessional Development SpecialistTallahassee, Florida.Journal of ExtensionMarch 1984 Volume 22 Number 2 . http: //www. joe.org/joe/1984march/iw2.html

David Young

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